Sr Media Analyst

Target; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Target is seeking a Sr. Media Analyst (L5) to act as a subject matter expert in digital campaign management. You will work with in-house Paid channel teams to ensure flawless media planning, ad set-up, optimization and performance insights across platforms.

You will drive data-driven decision making, manage tagging and trafficking, and help scale automation to improve efficiency and effectiveness of Target’s digital media presence.

Qualifications

• Bachelor’s degree or higher in Marketing, Advertising, Economics, Business, Analytics, Data, or a related field.
• 8–10 years of experience in digital marketing, performance marketing, media planning, campaign management, trading, optimization, or media analytics.
• Strong hands-on experience managing large-scale paid media campaigns across programmatic, search, social, retail media, display, video, CTV, and/or other digital channels.
• Proficiency with analytics platforms and marketing tech stacks such as Google Analytics, Adobe Analytics, Tableau, Looker, Power BI, DMPs, CDPs, MMPs, or similar tools.

Responsibilities

• Lead digital campaign management to ensure campaigns are set up and optimized for best performance.
• Coordinate and support campaigns and channels across ad servers with various buying strategies.
• Identify and translate data into actionable recommendations to improve engagement, awareness, and revenue.
• Enforce tagging, trafficking, creative rotation, and measurement best practices across campaigns.

Skills

Digital marketing

Campaign management

Data analysis

Stakeholder management

Education

Bachelor’s degree or higher in Marketing/Advertising/Economics/Business/Analytics/Data

Tools

Google Ads

Meta Ads Manager

DV360

The Trade Desk

Google Analytics

Adobe Analytics

Tableau

Looker

Power BI

Job description

Sr. Media Analyst (L5)

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable,creativeand innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. Westudyour guests to discover new needs andinsights andthen craft every interaction to build brand love.

Role Summary

As a Sr. Media Analyst on the Enterprise Media team, you willleverageyour position as a subject matter expert in digital campaign management to meet the needs ofCore Marketing andensuredigitaladvertising campaigns are set up and optimized successfully to deliverbest-in-class performance and activation efficiencies.

In this role,you will work closelywith in-house Paid channel teams, ensuringflawless media planning, ad set-up, optimization and performance & insights. You will coordinate and supportcampaigns and channels across external platforms/ad servers with various buying strategies. You will be expected toidentify,recommendand executescalableoperationaltacticsto support thebrand,engagementand performance results.

This role will be accountable toparticipatingand enforcingkey business enhancements in relation to tagging, trafficking, creative rotation, dynamic capabilities, third-partyverificationand all other campaigns management related functions. This vital role will continuously evolve our campaign performance and ensure stringent compliance.You will bring adata-driven approach and an eye toward technological advancements that will make Target first-to-market in the digital media space.It’scritical that this rolefocusonefficiencies through automation, ensuringbusiness and brandgoals are consistently achieved.You will haveworked invarious digital media and social platforms (IG, TikTok, YouTube, DCM, DMPs, Ad Servers) and you are expected tokeep pace withthe Digital and Social Advertisingindustries and helptranslate relevant industry developments intorecommendation and new ideas for Target that lead to more simplicity and efficiencies in nurturing Target’s external advertising presence.

About You

• Bachelor’s degree or higher in Marketing, Advertising, Economics, Business, Analytics, Data, or a related field.
• 8–10 years of experience in digital marketing, performance marketing, media planning, campaign management, trading, optimization, or media analytics.
• Strong hands-on experience managing large-scale paid media campaigns across programmatic, search, social, retail media, display, video, CTV, and/or other digital channels.
• Deep understanding of full-funnel performance marketing and how media impacts awareness, consideration, conversion, retention, and revenue growth.
• Experience with platforms such as Google Ads, Meta Ads Manager, Amazon Ads, DV360, The Trade Desk, DSPs, ad servers, retail media platforms, and measurement systems.
• Proficiency with campaign management platforms, analytics platforms, BI/reporting tools, and marketing technology stacks such as Google Analytics, Adobe Analytics, Tableau, Looker, Power BI, DMPs, CDPs, MMPs, or similar tools.
• Strong analytical ability with experience interpreting large datasets, identifying trends, diagnosing performance issues, and translating data into actionable recommendations.
• Understanding of brand safety, viewability, fraud prevention, inventory quality, tracking, tagging, attribution, and measurement best practices.
• Ability to evaluate creative and content assets for channel fit, messaging alignment, compliance, and performance effectiveness.
• Strong written and verbal communication skills, stakeholder management, problem-solving ability, and comfort operating in a fast-paced, ambiguous environment.
• Passion for media, data, analytics, technology, continuous improvement, and mentoring team members.

Useful Links

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/belonging