Media Analytics Associate

Amgen Inc. (IR); Hyderabad; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Amgen Inc. (IR) in Hyderabad is seeking an Associate – Media Analytics to support data-driven media insights and analytics under guidance. The role focuses on learning analytics methods while building foundational dashboards and reports.

You will contribute to data extraction, validation, and QA, and help the team track KPIs across TV, digital, and other paid media channels.

Qualifications

• Bachelor's or Master's degree in a quantitative field with strong academic record.
• Experience in any analytical, data, or problem-solving role.
• Experience with Excel, SQL, or data analysis tools.

Responsibilities

• Support campaign and media performance reporting across TV, digital, and other paid media channels.
• Assist in data extraction, cleaning, validation, and reconciliation from multiple media data sources.
• Build and maintain tables, charts, and dashboards to track key media KPIs.
• Perform QA on media metrics to ensure accuracy and consistency.
• Help analyze trends in delivery, reach, frequency, engagement, and outcome proxies.
• Assist in preparing weekly and monthly readouts, summaries, and presentation materials.

Skills

Data analysis

Excel

SQL

Analytical thinking

Education

Bachelor's or Master's in a quantitative field

Tools

SQL

Excel

Job description

Career Category Engineering Job Description

Job Description Level: Associate (L3)

Role: Marketing Investment Optimization – Media Analytics MIO

OVERVIEW

The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling data‑driven, decision‑grade marketing investment decisions across brands, channels, and portfolios. MIO brings together Investment Analytics (IA), Media Analytics (MA), and Marketing Science Operations (MSO) to measure effectiveness, quantify incrementality, and optimize marketing investments. MIO focuses on marketing mix modelling (MMx), Experimentation and Causal Measurement, Optimization, Media and Campaign analytics, Scenario Planning, ensuring that marketing dollars are allocated to maximize business impact. The team partners closely with Brand Marketing, GCC/Agencies, CD&A, and MSO to translate complex analytics into actionable investment decisions.

Role Summary

The Associate – Media Analytics role is an entry‑level analytics position within the Media Analytics team. This role is ideal for candidate who are excited about applying analytical thinking, structured problem solving, and data skills to real‑world business questions. The team will provide structured learning and on‑the‑job exposure. What matters most is curiosity, critical thinking, and a strong learning mindset.

LIVE | WHAT YOU WILL DO

As an Associate, you will work under guidance from Senior Associates and Managers to support analytical deliverables and build strong foundations in applied analytics.

• Support campaign and media performance reporting across TV, digital, and other paid media channels
• Assist in data extraction, cleaning, validation, and reconciliation from multiple media data sources
• Build and maintain tables, charts, and dashboards to track key media KPIs
• Perform quality checks (QA) on media metrics to ensure accuracy and consistency
• Help analyze trends in delivery, reach, frequency, engagement, and outcome proxies
• Assist in preparing weekly and monthly readouts, summaries, and presentation materials
• Collaborate with team members to meet project timelines and quality standards and actively communicate project status updates.
• Engage in ongoing learning to develop industry knowledge, and technical capabilities.

BASIC QUALIFICATIONS

• Bachelor's (3 to 6 Yrs) or master's (2 to 4 Yrs) degree required in any discipline with strong record of academic success in quantitative and analytic coursework such as operations research, applied mathematics, management science, data science, statistics, econometrics or engineering.
• Experience in any analytical, data, or problem‑solving role.
• Experience with Excel, SQL, or any data analysis tool.

Preferred Qualifications

• Demonstrated ability to perform structured QA and validation.
• Familiarity with dashboards, KPIs, or reporting; Interest in media, digital marketing, or performance measurement
• Experience supporting analytics in pharma, healthcare, or regulated environments.
• Strong communication skills with the ability to collaborate closely with Senior Associates to deliver high‑quality analytical outputs.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen