Sr. Executive – Go-To-Market

Evolute Group; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Opportunity to work on next-generation fintech solutions

Exposure to large-scale National ID projects

High-visibility role in product commercialization

Job summary

A progressive technology firm is seeking a dynamic Executive – Go-To-Market (Product Marketing) in Mumbai, India. This role involves supporting the GTM strategy for embedded products, conducting market research, and developing sales collateral. The ideal candidate will have 3-5 years of experience in product marketing, particularly in fintech and identity solutions. An MBA in Marketing is preferred. Join us to work on cutting-edge projects in a fast-growing environment.

Qualifications

• 3-5 years of experience in Product Marketing or GTM roles in embedded hardware, fintech devices, or identity solutions.
• Strong understanding of fintech and secure transaction environments.
• Ability to translate technical specifications into market-ready messaging.

Responsibilities

• Assist in developing and executing go-to-market plans for embedded fintech and identity products.
• Conduct market research in biometric authentication, POS, fintech, and National ID ecosystems.
• Develop sales collateral including brochures, pitch decks, and case studies.

Skills

Product Marketing

GTM strategy

Market analysis

Stakeholder coordination

Communication skills

Analytical skills

Presentation skills

Education

MBA in Marketing / Strategy

Job description

Opportunity

We are seeking a dynamic Executive – Go-To-Market (Product Marketing) to support the GTM strategy and execution for our new and existing embedded product portfolio. The ideal candidate will have hands‑on experience in embedded hardware product marketing within the Identification and Authentication domain, including POS, fintech solutions, and National ID or biometric‑based projects.

Key Responsibilities

GTM Strategy Support

• Assist in developing and executing go-to-market plans for embedded fintech and identity products
• Support product positioning, messaging, and value proposition development
• Coordinate product launches across regions and verticals

Market Research Competitive Analysis

• Conduct market research in biometric authentication, POS, fintech, and National ID ecosystems
• Track competitors, pricing benchmarks, and emerging technologies
• Identify new market opportunities across BFSI, Government, and Enterprise segments

Product Marketing Sales Enablement

• Develop sales collateral including brochures, pitch decks, case studies, and solution notes
• Support RFP/RFI responses with product and domain inputs
• Conduct internal product training sessions for sales and channel partners

Domain-Specific Responsibilities

• Understand biometric technologies (Fingerprint – FAP standards, Face authentication, Iris)
• Exposure to smart card technologies (Contact Contactless – ISO 7816 / 14443)
• Familiarity with POS terminals, MicroATM devices, and secure payment systems
• Understanding of National ID projects and authentication frameworks
• Awareness of compliance standards such as PCI, EMV, STQC, UIDAI, and related certifications

Cross-Functional Coordination

• Work closely with product management, engineering, and certification teams
• Support field feedback consolidation and market insights
• Coordinate with channel partners and system integrators

Required Qualifications

• 3–5 years of experience in Product Marketing / GTM roles in embedded hardware, fintech devices, or identity solutions
• Experience in POS, biometric devices, or authentication platforms
• Exposure to National ID, Aadhaar, or similar identity ecosystems preferred
• Strong understanding of fintech and secure transaction environments
• Ability to translate technical specifications into market-ready messaging
• Strong communication, analytical, and presentation skills

Preferred Qualifications

• MBA in Marketing / Strategy preferred
• Experience working in B2B / Enterprise environments
• Exposure to international markets is an added advantage

Key Competencies

• Market analysis and competitive benchmarking
• Product positioning and messaging
• Technical understanding of embedded and biometric systems
• Stakeholder coordination
• Execution-oriented mindset

Why Join Evolute

• Opportunity to work on next‑generation fintech and identity solutions
• Exposure to large‑scale National ID and authentication projects
• Fast‑growing embedded technology environment
• High‑visibility role in product commercialization

Evolute Fintech Innovations is an equal opportunity employer committed to innovation and excellence.