Sr. Executive Copywriter New

NetVerks Inc.; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Servd is seeking a versatile copywriter to craft sharp, on-brand website copy, landing pages, product pages, and microcopy for the Swiggy app integration. You will translate complex ideas into clear content and support branding initiatives across campaigns and city pages.

You will collaborate with multiple teams to deliver emails, social media posts, and city-page content, maintaining style and tone across digital surfaces.

Qualifications

• 2–4 years of experience in copywriting, with digital/website copy and UX/in-app microcopy experience.
• Strong portfolio demonstrating versatility across formats and platforms.
• Excellent command of English grammar, tone modulation, and ability to write long-form and short-form copy.
• Ability to simplify technical or complex ideas into clear, relatable copy.
• Comfortable working in fast-paced, deadline-driven environments with multiple stakeholders.

Responsibilities

• Write and maintain copy across the Servd website; landing pages, product pages, and microcopy.
• Craft UI/UX copy for listicles and curated recommendations in the Swiggy app.
• Write pitches, presentations, and support branding and tone-of-voice initiatives as Servd expands.
• Support project-based and campaign copy needs; emails, social media posts, presentations, city pages, and other ad hoc requests.

Skills

Copywriting

UX writing

Digital copy

SEO copywriting

Tools

CMS tools

Design tools basics

Job description

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of…

About Swiggy:

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

About Servd

In 2024, Swiggy joined forces with Servd (formerly known as Mumbai Foodie), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city’s food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more, Servd has built a reputation as a trusted guide for food lovers. What began in Mumbai has now expanded to Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, Kolkata, and Jaipur- with more cities on the horizon.

To get a better grasp of the work we do, take a look at our city pages:

• @mumbaifoodie
• @letsfigrr
• @pune.servd
• @bengaluru.servd
• @hyderabad.servd
• @goa.servd
• @delhi.servd
• @chennai.servd
• @kolkata.servd
• @jaipur.servd
• @servd.india

What will you work on:

• Write and maintain copy across the Servd website; landing pages, product pages, and microcopy. Keeping it sharp, on-brand, and up to date.
• Craft UI/UX copy for listicles and curated recommendations that appear inside the Swiggy app.
• Write pitches, presentations, and support broader branding and tone-of-voice initiatives as Servd expands across categories.
• Support project-based and campaign copy needs; emailers, social media posts, presentations, carousels for city Pages, LinkedIn branding content, and other ad hoc requests.

What We're Looking For

• 2-4 years of experience in copywriting, with digital/website copy and UX/in-app microcopy experience
• A strong portfolio demonstrating versatility
• Excellent command of English grammar, tone modulation, and the ability to write both long-form and short-form copy
• Ability to simplify technical or complex ideas into clear, relatable copy
• Comfortable working in fast-paced, deadline-driven environments with multiple stakeholders
• A collaborative mindset open to feedback from stakeholders
• Bonus: experience with SEO copywriting, CMS tools, or basic understanding of design tools

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law”

Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.