Sr Email Marketing Specialist (HTML, CSS & Eloqua)

Gartner; Gurugram District; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading technology platform in Gurugram is seeking a Lifecycle Marketing Specialist to enhance online software marketplace growth through personalized email campaigns. The ideal candidate has 3-5 years of email marketing experience, strong HTML/CSS skills, and expertise in marketing automation tools like Eloqua. Join a collaborative culture and enjoy outstanding compensation with growth opportunities.

Benefits

Limitless career development and learning opportunities

Collaborative and positive culture

Outstanding compensation and generous time off

Qualifications

• 3-5 years of relevant email marketing experience.
• Hands-on experience in marketing automation platforms.
• Strong proficiency in HTML and CSS.

Responsibilities

• Support various strategic email campaigns.
• Manage A/B tests and analyze results.
• Pull performance metrics for email campaigns.

Skills

Email marketing experience

HTML/CSS proficiency

Attention to detail

Project management skills

Written and verbal communication

Tools

Eloqua

Marketing automation platforms

Job description

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do.

The business comprises three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

Job Brief:

Gartner Digital Markets is looking for a Lifecycle Marketing Specialist to accelerate growth of our International online software marketplaces through personalized email experiences to extend the customer lifecycle efforts. In coordination with the Growth Marketing team, this role will drive the end-to-end email campaign execution for the Gartner Digital Markets.

What You Will Do:

• Email Campaign Execution: Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, re-engaged, surveys, and transactional emails.
• Execute on email creation using HTML within approved Gartner Digital Markets approved email templates, imagery, and design.
• Set up campaign canvases to ensure the right audience receives the right email at the right time.
• Ability to set up new audience segments, use dynamic content, use dynamic fields to customize emails per guidance from Lifecycle leadership.
• Ensure all links have the correct UTM tagging using the Buyer Lifecycle or Vendor Lifecycle approved UTM parameters and UTM builder.
• Execute A/B tests, manage testing calendar, record results, and advise on improvements.
• Updating email HTML and templates to meet campaign requirements and copy structure.
• Updating and keeping up with the email marketing calendar of upcoming and completed campaigns.

Performance Tracking:

• Ability to pull the performance metrics for email campaigns and analyze reports needed to identify opportunities to optimize email campaign effectiveness.

Segmentation Strategies:

• Demonstrated expertise in customer segmentation and analysis of subscribers.
• Demonstrated expertise in growing active email contact database through email nurture strategies.

Experimentation/testing:

• Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test results.

Communication:

• Communicate frequently via Email, Slack, Coda (or comparable Project Management tool) and Microsoft teams to ensure this role is well integrated with the team’s operations and processes.

What You Will Need:

• 3-5 years’ relevant email marketing experience.
• Hands-on experience in marketing automation platforms.
• Strong proficiency of HTML/CSS.
• Experience with Eloqua or equivalent Marketing Automation technology required.
• Great written and verbal communication skills.
• Strong project management skills and exceptional attention to detail.

What We Offer:

• Limitless career development and learning opportunities.
• A collaborative and positive culture — Your team will be as smart and driven as you.
• Outstanding compensation — Plus competitive benefits and generous time off.
• A chance to make an impact — Your work will contribute directly to our strategy.

Gartner is an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by calling Human Resources at [phone] or by sending an email to [e-mail].

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.