Sr. Analyst, B2B Marketing - Services Marketing Operations

Mastercard; Pune City; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A global financial services company is seeking a detail-oriented Sr. Analyst for B2B Marketing to drive campaign execution and data management. In this role, you'll collaborate with cross-functional teams, optimize marketing operations, and support seamless campaign execution. The ideal candidate has extensive experience with marketing automation platforms and a strong grasp of B2B lead management processes. A bachelor's or master's degree in a relevant field is required, along with excellent organizational and project management skills.

Qualifications

• Several years of work experience in B2B marketing performing campaign execution.
• 2+ years hands-on experience with Marketing Automation Platforms.
• Strong understanding of B2B lead management processes.

Responsibilities

• Collaborate with teams to support cross-channel campaign execution.
• Perform lead list uploads and data imports with a focus on data quality.
• Develop and maintain campaign performance dashboards and reports.

Skills

B2B marketing

Data management

Project management

Collaboration

Technical marketing skills

Education

Bachelor's or master's degree in marketing, business, analytics or related field

Tools

Salesforce Marketing Cloud

Marketo

Tableau

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Sr. Analyst, B2B Marketing - Services Marketing Operations Mastercard powers economies and connects people in over 200 countries and territories, helping build a more inclusive and sustainable future. We make digital payments secure, seamless, and accessible, leveraging technology, innovation, and partnerships to create products and services that unlock potential for businesses, governments, and individuals alike. Our Decency Quotient (DQ) is at the heart of everything we do—driving a culture that values doing well by doing good.

The Services Marketing Operations is the core enabler for the entire Services Marketing team. Our focus? Driving scalable campaign execution, operational excellence, and continuous improvement.

As we expand, we’re looking for a data-driven and detail-oriented Senior Analyst, B2B Marketing to join our global team. This role is critical in ensuring seamless execution of marketing campaigns, accurate and timely lead data management, and actionable performance reporting. You will play a hands-on role working across systems like marketing automation platforms, CRM, and other MarTech tools to support campaign operations and improve marketing efficiency. If you love B2B marketing, thrive in a fast-paced, collaborative environment, AND are obsessed with marketing data, this role is for you.

Role Overview

This role is at the intersection of strategy, execution and measurement, blending campaign execution and performance management to provide data driven marketing insights. Reporting to the Director of Marketing Operations within the Services Marketing Operations & Digital team, you’ll be part of a growing team of savvy B2B marketers and work closely with cross-functional teams across the business.

The Role:

CAMPAIGN EXECUTION & SUPPORT

• Collaborate with global demand generation, field marketing, and product marketing, partner marketing, customer marketing, and digital teams to support cross-channel campaign setup and execution in various marketing automation platforms.
• Build, test, and deploy emails, landing pages, forms, and trigger-based workflows according to campaign briefs and timelines.
• Ensure campaign assets are QA’d and comply with brand, meet Mastercard’s high quality standards and meet data privacy requirements.
• Enhance collaboration with Asia Pacific marketing teams to simplify and unify global marketing campaign operations
• Keep Mastercard Services on the cutting edge of B2B marketing, bringing fresh ideas and innovative approaches to the table.

LEAD MANAGEMENT & DATA OPERATIONS

• Perform lead list uploads and data imports into marketing automation and CRM platforms with a strong focus on data cleanliness, deduplication, and segmentation.
• Monitor lead flow between marketing systems and CRM (e.g., Salesforce), ensuring proper attribution, link tracking, lead source tracking, and funnel progression.
• Assist in managing lead scoring, routing logic, and lifecycle status updates.

REPORTING & ANALYTICS

• Develop and maintain campaign performance dashboards and reports (e.g., email performance, lead generation, MQL pipeline contribution).
• Analyze and share insights on campaign ROI, conversion rates, and funnel performance to inform marketing strategy.
• Support A/B testing and performance optimization initiatives.

MARTECH TOOLS & PROCESS OPTIMIZATION

• Act as a power user of key MarTech platforms (e.g., Salesforce Marketing Cloud, Marketo, Salesforce, Tableau, or similar)
• Maintain documentation of marketing operations processes and system configurations.
• Identify and implement improvements to workflows, integrations, and governance to increase marketing efficiency and scalability.

All About You:

• Several years of work experience in B2B marketing performing campaign execution. Experience in B2B, SaaS, and/or Professional Services industries is preferred.
• Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field.
• 2+ years hands on experience with Marketing Automation Platforms (Salesforce Marketing Cloud preferred or Marketo/HubSpot) and CRM Systems (Salesforce preferred).
• Strong understanding of B2B lead management processes and funnel metrics.
• Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI)
• Comfort with technical marketing skills in SQL, HTML, CSS, and AMP script are highly preferred.
• Detail oriented with excellent organizational, project management, and time management skills.
• Familiarity with global privacy regulations (GDPR, CAN-SPAM, CCPA).
• You are a natural collaborator who thrives in fast-paced, multi-product environments. You can work independently and as part of a team.
• You can navigate different time zones, juggle multiple projects, and deliver on deadlines without missing a beat.
• Willingness to work EMEA hours (12:00 PM – 9:00 PM IST).

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.