Specification Influence Specialist

ABB; Bengaluru; Hybrid; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading energy solutions company is seeking an experienced Sales Engineer with strong expertise in electrical distribution. The role involves planning promotional activities and building customer relationships to promote ABB products. Ideal candidates should have at least 5 years of experience and be skilled in market analysis and technical support. This position offers a hybrid work model in Bengaluru, India.

Qualifications

• Skilled in Electrical distribution with knowledge of Data Centers or similar.
• At least 5 years of experience as a Sales Engineer.
• Knowledge of Regulation & Legal Compliance, Market Intelligence, and Pricing Excellence.
• Strong customer orientation and marketing attitude.
• Fluency in English.

Responsibilities

• Plan and implement promotional activities to create market demand.
• Establish long-term relationships with customers for ABB products.
• Provide technical support and conduct electrical calculations.
• Manage technical promotion processes and create necessary reports.
• Analyze market size, competitor trends, and develop product roadmaps.

Skills

Electrical distribution

Market segment knowledge

Customer orientation

Team working

Job description

This Position reports to:

Global Product Marketing Manager

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Divisions technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Divisions portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the worlds largest data center companies with advanced energy-efficient UPS solutions. The Divisions ABB Ability Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

In this role, you will plan and implement proactive promotional/spec influencing activities for the assigned target audience to create market demand and need for specific features or products. Build long-term customer relationships and identify and develop sales opportunities by introducing, presenting, and educating the target audience about ABB products and tools. Be directly and independently responsible for homologation of ABB LVS system with identified customers in defined segments.

The work model is hybrid #LI-hybrid.

Key Responsibilities:

• Having deep domain knowledge of IEC Low Voltage systems. Implementing proactive promotional activities, including technical presentations, demonstrations, seminars, educational material, and technical development of projects and solutions to educate the target audience on ABB products, systems, services, and offerings.
• Establishing and maintaining effective long-term relationships with target group customers to understand their needs and to ensure they are well-informed of the ABB product, systems, services offering, features, and benefits.
• Providing customer support by responding to technical questions and performing electrical calculations for the design institutes and technical consultants.
• Managing administrative tasks in technical promotion processes and creating reports based on the organizations needs.
• Conducting valuation of market size and trends and competitor analyses including identification of offering gaps and evaluating ABBs position.
• Collecting and analyzing standards, market requirements, and customer needs and values as inputs for developing a product roadmap.
• Formulating technical bids by considering the best available product mix and appropriate technical aspects adapted to customer project requirements to position ABB products and favor its selection and creates well-documented tenders in a timely manner and with an appropriate level of detail, including preliminary prices for initial project budgeting.
• Providing technical support for Sales Managers during technical meetings with customers.
• Leading Product and Factory approvals from customers engaging the necessary resources from all functions.

Qualifications

• You are skilled in Electrical distribution, and you have good knowledge of one of the following market segments: Data Centers, 3C/Semiconductor, Chemical, Oil & Gas, Power Generation, Process Industry
• You have at least 5 years of experience as a Sales Engineer.
• You possess enhanced knowledge of Regulation & Legal Compliance, Market Intelligence and Pricing Excellence.
• You are passionate about team working and you have a marketing attitude. You are customer oriented
• You are at ease communicating in English.