Social Media Strategy - Manager

Confluencr; Bengaluru Urban; On-site; INR 800,000 - 1,400,000; Full time

Benefits offered by this job

Flexible Work Culture

Complimentary Meals

Upskill with Us

Performance Rewards

Job summary

Confluencr, redefining influencer marketing in India, seeks a Manager – Social Media Strategy to steer the strategic direction and execution for a diverse portfolio of brands. This agency-facing role balances creativity, brand thinking, client management, and performance-driven execution across multiple accounts.

You will lead social media strategy, plan content roadmaps, oversee community engagement, and mentor a team of strategists and executives.

Qualifications

• 2-4 years of experience in Social Media Marketing, preferably within a digital marketing, advertising, influencer marketing, or integrated creative agency.
• Proven experience managing multiple client accounts simultaneously in a fast-paced agency environment.
• Strong understanding of content strategy, brand storytelling, audience behavior, and platform best practices across Instagram, LinkedIn, X (Twitter), Facebook, YouTube, and emerging social platforms.
• Experience leading teams and managing cross-functional collaboration.
• Strong client-facing communication, presentation, and stakeholder management skills.
• Excellent project management skills with the ability to handle multiple priorities and tight deadlines.
• Data-driven mindset with experience interpreting social media analytics and translating insights into strategy.

Responsibilities

• Develop and own social media strategies for multiple client brands across industries.
• Build quarterly, monthly, and campaign-based content roadmaps aligned with brand positioning and business objectives.
• Identify platform-specific opportunities to maximize reach, engagement, and audience growth.
• Plan integrated campaigns around product launches, seasonal moments, influencer collaborations, employer branding, and marketing initiatives.
• Serve as the strategic social media lead for assigned client accounts.
• Present strategies, content directions, performance reports, and recommendations to clients with confidence.
• Build strong client relationships while managing expectations, timelines, and deliverables.
• Collaborate closely with account management, creative, influencer marketing, performance marketing, and brand teams to ensure integrated campaign execution.
• Lead the creative planning process for Reels, short-form videos, carousels, static creatives, LinkedIn content, YouTube Shorts, and platform-native formats.
• Provide clear briefs and direction to designers, copywriters, video editors, and content creators.
• Review, refine, and approve content before publishing, ensuring consistency in quality, tone, messaging, and visual identity.
• Continuously raise the creative standard across all client accounts.
• Lead and mentor a team of social media executives and strategists.
• Allocate work, review output, and ensure timely delivery across multiple brands.
• Establish structured workflows for planning, approvals, publishing, and reporting.
• Drive accountability while fostering a collaborative, high-performance team culture.

Skills

Social media strategy

Team leadership

Client management

Content planning

Brand storytelling

Job description

Confluencr is redefining influencer marketing for India.

W e're proud to be a Great Place To Work® Certified™ organization, recognized for fostering a people-first culture built on trust, collaboration, innovation, and continuous learning.

With 100+ team members and campaigns across 15+ countries, we’ve helped over 700 brands—from skincare giants and electric vehicles to edtech disruptors and real estate leaders - build influence that drives action.

We blend cutting-edge tech with a marketer’s mindset.

Our in-house systems help us shortlist the right creators, track performance at scale, and optimise campaigns in real time—but it’s our strategic thinking and storytelling that make the impact unforgettable. From helping a D2C brand 10x its sales to turning B2B products into viral content - we're not just executing briefs. We’re pushing boundaries, every single day.

If you're looking to work where creativity meets precision, and where influence is built—not bought—welcome to Confluencr.

Confluencr is a part of Walnut Folks Group.

Job Description

We are looking for a Manager – Social Media Strategy to lead the strategic direction and execution of social media for a diverse portfolio of brands. This is an agency-facing role that requires balancing creativity, brand thinking, client management, and performance-driven execution across multiple accounts.

Key Responsibilities

Social Media Strategy & Brand Leadership

Develop and own social media strategies for multiple client brands across industries.

Build quarterly, monthly, and campaign-based content roadmaps aligned with brand positioning and business objectives.

Identify platform-specific opportunities to maximize reach, engagement, and audience growth.

Plan integrated campaigns around product launches, seasonal moments, influencer collaborations, employer branding, and marketing initiatives.

Serve as the strategic social media lead for assigned client accounts.

Present strategies, content directions, performance reports, and recommendations to clients with confidence.

Build strong client relationships while managing expectations, timelines, and deliverables.

Collaborate closely with account management, creative, influencer marketing, performance marketing, and brand teams to ensure integrated campaign execution.

Lead the creative planning process for Reels, short-form videos, carousels, static creatives, LinkedIn content, YouTube Shorts, and platform-native formats.

Provide clear briefs and direction to designers, copywriters, video editors, and content creators.

Review, refine, and approve content before publishing, ensuring consistency in quality, tone, messaging, and visual identity.

Continuously raise the creative standard across all client accounts.

Lead and mentor a team of social media executives and strategists.

Allocate work, review output, and ensure timely delivery across multiple brands.

Establish structured workflows for planning, approvals, publishing, and reporting.

Drive accountability while fostering a collaborative, high-performance team culture.

Community & Brand Engagement

Oversee community management across all social platforms.

Define brand-specific tone of voice for audience interactions.

Identify opportunities to participate in relevant conversations, trends, and cultural moments while maintaining brand relevance.

Build engagement strategies that strengthen brand affinity and audience loyalty.

Performance & Optimization

Monitor platform performance using key metrics such as reach, engagement, impressions, audience growth, saves, shares, click-through rates, and conversions.

Translate analytics into actionable recommendations to improve content performance.

Prepare client-facing reports with strategic insights and future recommendations.

Continuously test, learn, and optimize content formats and publishing strategies.

Industry & Platform Innovation

Stay ahead of platform updates, algorithm changes, emerging content formats, and evolving consumer behavior.

Bring innovative ideas inspired by creator culture, digital trends, AI tools, and emerging social platforms.

Identify opportunities for experimentation that help clients stay culturally relevant and competitive.

What We're Looking For

2-4 years of experience in Social Media Marketing, preferably within a digital marketing, advertising, influencer marketing, or integrated creative agency.

Proven experience managing multiple client accounts simultaneously in a fast-paced agency environment.

Strong understanding of content strategy, brand storytelling, audience behavior, and platform best practices across Instagram, LinkedIn, X (Twitter), Facebook, YouTube, and emerging social platforms.

Experience leading teams and managing cross-functional collaboration.

Strong client-facing communication, presentation, and stakeholder management skills.

Excellent project management skills with the ability to handle multiple priorities and tight deadlines.

Data-driven mindset with experience interpreting social media analytics and translating insights into strategy.

Highly organized, proactive, and comfortable thriving in a dynamic agency environment.

Employee Benefits & Perks

Flexible Work Culture

We focus on outcomes, not rigid rules. You’ll have the autonomy to manage your work, with a culture built on trust and accountability.

Your wellbeing matters to us. We provide comprehensive health and accident coverage to support you when it counts.

Complimentary Meals

Breakfast, lunch, and snacks are on us-so you can stay focused and energized throughout the day.

From cricket matches to badminton games and monthly hikes, we keep things active with at least two sports events every month.

Upskill with Us

Get access to learning platforms like Udemy and mentorship to continuously build your marketing and growth skillset.

Performance Gets Rewarded

We recognize and reward great work through regular incentives, quarterly and annual awards, and ongoing appreciation.

Why should you join us?

In case you value the opportunity to work on real & challenging Marketing problems

In case you value high involvement from founders and learning from them

In case you value having the autonomy to do things your way and not have to worry about experimental failures

In case you care about working alongside genuine, honest peers who will have your back, no matter what

In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort

In case you believe in always learning and want an environment which will invest in your long-term growth

In case you want to work on the cutting edge of marketing problems using the latest tools and strategies

In case you are looking for a long-term place where you can grow with the company

Why shouldn't you join us?

In case you are looking for a product company, we aren’t one

In case you are looking for a very structured corporate environment where roles are rigid and limited - we operate as a nimble, bootstrapped company

In case you are looking for the top bracket pay in the industry - we may not be the right fit

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)