Social Media Strategist

Amaramam Electronics; India; On-site; INR 167,000 - 279,000; Full time

Job summary

Amaramam Skill Hub is seeking a proactive Social Media Strategist to own campus content creation and social media execution at the Vijayawada campus. You will collaborate with the central marketing team to ensure brand consistency, curate UGC, and drive community engagement.

The role suits someone passionate about Gen‑Z storytelling, trends, and on‑ground content production, with a focus on real campus vibes across multiple platforms.

Qualifications

• Experience or internship in social media, content creation, or community management.
• Ability to plan and execute content calendars and campaigns.
• Strong understanding of Gen‑Z storytelling and trends.

Responsibilities

• Develop and execute the monthly content calendar for the Vijayawada campus.
• Collaborate with central marketing for brand alignment and approvals.
• Produce and edit UGC and branded content with campus stakeholders.
• Engage with campus communities, influencers, and student storytellers.
• Track weekly post performance and report insights for optimizations.

Skills

Social media strategy

Content creation

UGC curation

Campus storytelling

Video editing

Tools

CapCut

VN

Canva

Job description

About the Job

ROLE: Social Media Strategist

As aSocial Media Strategist, you will be theface and voice of Amaramam Skill Hubon-ground at ourVijayawada campus. You’ll own everything fromplanning and executing the social media calendartocapturing the real campus vibethrough engaging UGC and brand content.

This role blendssocial media management, community building, and creative execution— ideal for someone passionate about content, trends, and Gen‑Z storytelling.

WHAT YOU’LL OWN

1. Social Media & Content Strategy

• Build and execute themonthly content calendarfor your campus (Reels, Shorts, Stories, Posts)
• Collaborate with thecentral marketing teamfor brand alignment and approvals
• Maintainvisual aesthetic, tone, and platform consistencyacross Instagram, YouTube Shorts, LinkedIn, and other platforms

2. Content Production (Brand + UGC)

• Work closely withstudents, faculty, and in-house creatorsto shoot UGC and branded content
• Plan, schedule, and coordinate shoot daysincluding approvals and execution
• Edit content independently orcoordinate with editorsfor quick, trend-led turnarounds

3. Community Engagement

• Identify and collaborate withcampus influencers and student storytellers
• Activate student communities throughoffline meetups, content challenges, and mini-campaigns
• Encourage and enablestudent‑led content creationthat reflects real campus culture

4. Reporting & Insights

• Trackweekly performanceof posts, reels, and campaigns
• Suggestdata‑driven content improvementsto increase reach and engagement
• Sharemonthly reportswith insights, learnings, and next steps

YOU SHOULD APPLY IF YOU

• Havecompleted or are pursuing a 1–3 month internshipin social media, content creation, or community management
• Are aself‑starter and content hustler— able to shoot content today and plan campaigns tomorrow
• Are deeply tuned intoGen‑Z trends, memes, and digital storytelling formats
• Can workindependently on‑groundwhile collaborating remotely with a central marketing team
• Have basic editing skills usingCapCut, VN, Canva, or know how to get content edited
• Are comfortable beingon camera, behind the camera, or directing the camera