Social Media Strategist

Saras AI Institute

Gurugram District

On-site

INR 600,000 - 1,200,000

Full time

14 days+

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Benefits offered by this job

Competitive base salary with performance-based bonuses

Opportunity to shape the future of AI education

Job summary

Saras AI Institute is seeking an experienced Social Media Strategist focused on the edtech market. The ideal candidate will develop and optimize social media strategies, create compelling content, and analyze performance metrics to enhance brand visibility. This full-time role offers a competitive salary and the opportunity to influence AI education globally.

Qualifications

3+ years of hands-on experience in social media management.
Experience with the US market is a strong plus.
Strong ability to interpret engagement metrics.

Responsibilities

Develop and implement a data-backed social media strategy.
Curate and create engaging content across various platforms.
Track KPIs and analyze engagement metrics.

Skills

Analytical Expertise

Content Creation Prowess

Ad Campaign Proficiency

Platform Fluency

Communication and Storytelling

Creative and Strategic Thinking

Tools

Hootsuite

Buffer

Sprout Social

Job description

We are seeking an experienced Social Media Strategist with a strong focus on the edtech market. In this role, you will be responsible for developing, executing, and optimizing social media strategies that resonate with edtech-focused audiences. This role requires a deep understanding of current market trends. The ideal candidate will be adept at crafting compelling content strategies, analyzing performance metrics, and leveraging social platforms to optimize brand visibility and audience engagement.

Key Responsibilities:

Strategic Planning & Execution: Develop and implement a data-backed social media strategy aligned with the organization’s goals and industry best practices.
Content Development: Curate and create high-quality, engaging content across TikTok, Instagram, LinkedIn, and other relevant platforms.
Trend Analysis: Stay ahead of emerging social media trends, leveraging insights to ensure relevance and competitiveness.
Performance Analytics: Track key performance indicators (KPIs), analyze engagement metrics, and optimize campaigns based on data-driven insights.
Influencer Collaboration: Identify, connect, and collaborate with influencers and industry leaders to expand reach and brand authority.
Ad Campaign Management: Design, execute, and optimize paid social media campaigns, ensuring maximum ROI and brand impact.
Community Engagement: Foster meaningful interactions with the audience, responding to queries and comments in alignment with brand tone and values.
Cross-functional Coordination: Work closely with the marketing, content, and design teams to ensure cohesive brand messaging across platforms.

Qualifications:

Experience: 3+ years of hands-on experience in social media management, preferably in the tech, AI, or education sectors.
Experience working with the US market and understanding audience preferences and engagement strategies will be considered a strong plus.
Analytical Expertise: Strong ability to interpret engagement metrics and adjust strategies for maximum impact.
Content Creation Prowess: Demonstrated ability to produce engaging multimedia content, including graphics, videos, and written content.
Ad Campaign Proficiency: Expertise in designing and executing high-performing social media ad campaigns.
Platform Fluency: Deep understanding of TikTok, Instagram, LinkedIn, and emerging social media channels.
Communication and Storytelling: Exceptional writing and storytelling skills to craft compelling brand narratives.
Technical Proficiency: Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social.
Creative and Strategic Thinking: Ability to balance creativity with data-driven decision-making to optimize content performance.

What We Offer:

Competitive base salary with performance-based bonuses
Opportunity to shape the future of AI education

About Saras AI Institute

Saras AI Institute is revolutionizing higher education as the world's first AI-only, US-based online institution. We're committed to making cutting-edge AI education accessible to students globally through innovative online learning experiences.

Saras AI Institute is an equal opportunity employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level