Social Media & ORM Executive

Lokal App; Bengaluru; On-site; INR 300,000 - 550,000; Full time

Job summary

Lokal Matrimony is seeking a proactive Social Media & ORM Executive to manage and monitor its official social media presence across Facebook and Instagram. The role focuses on maintaining content quality, handling user interactions, and ensuring consistent brand communication.

The successful candidate will oversee content calendars, respond to feedback, and coordinate with internal teams to ensure timely execution of social media activities.

Qualifications

• 0–2 years of experience in social media management or ORM.
• Experience in community engagement and handling user feedback.
• Familiarity with Facebook, Instagram, and Meta Business Suite.

Responsibilities

• Manage and monitor official Facebook pages and Instagram accounts.
• Publish regular, featured, promotional, and campaign posts on time.
• Respond to comments and messages professionally while maintaining brand voice.

Skills

Social media management

Community management

Online reputation management

Content monitoring

English communication

Hindi communication

Tools

Facebook

Instagram

Meta Business Suite

Job description

Role - Social Media & ORM Executive

Work Location: Work From Office -Bangalore

Type Employement : Full Time

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they've always deserved.We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting - farmer-first advisory in local languages (AgriLokal)
• Local Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community - Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services - early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre - access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

About Lokal Matrimony

Lokal Matrimony is a hyperlocal matrimony platform focused on helping people discover compatible life partners based on their preferences, community, and regional connections. Our mission is to make partner search more relevant, convenient, and accessible through a compatibility-first approach that helps users find meaningful relationships. We are looking for a proactive and detail-oriented Social Media & ORM Executive who can manage Lokal's official social media presence across Facebook and Instagram. The role will focus on maintaining content quality, managing user interactions, responding to comments and queries, addressing feedback, and ensuring consistent brand communication across all social media platforms.

Role Overview

We are looking for a Social Media & ORM Executive to manage and monitor Lokal's social media accounts, maintain online brand reputation, and ensure smooth day-to-day social media operations. The role requires strong communication, community management, content monitoring, and online reputation management skills, with the ability to engage with users professionally, handle negative feedback constructively, monitor content quality, and coordinate with internal teams to ensure timely execution of social media activities.

Key Responsibilities

• Manage and monitor all official Facebook pages and Instagram accounts.
• Ensure regular, featured, promotional, and campaign-related posts are published accurately and on time.
• Respond to user comments, direct messages, and queries professionally while maintaining consistent brand communication.
• Address negative feedback constructively, moderate spam or abusive content, and elevate genuine user concerns to the relevant internal teams.
• Monitor content quality, captions, creatives, links, and branding across all social media pages.
• Maintain and manage a content calendar to ensure timely publishing and avoid missing scheduled posts.
• Track and monitor user interactions, engagement, feedback, and pending issues across social media platforms.
• Prepare regular reports on social media activities, engagement, user feedback, and unresolved issues.
• Coordinate with Marketing and Content teams to ensure smooth execution of social media activities and campaigns.
• Ensure consistent communication, content accuracy, and brand guidelines across all managed platforms.

Requirements

• 0-2 years of experience in social media management, community management, or Online Reputation Management (ORM).
• Freshers with good communication skills and an interest in social media management can also apply.
• Familiarity with Facebook, Instagram, and Meta Business Suite.
• Good written communication skills in English and Hindi.
• Basic knowledge of MS Excel or Google Sheets for reporting and tracking.
• Strong attention to detail with the ability to manage multiple social media accounts simultaneously.
• Good interpersonal skills and the ability to handle user queries and feedback professionally.
• Ability to coordinate with internal teams and manage multiple tasks within deadlines. Preferred Candidate Profile

Preferred Candidate Profile

• Interested in social media management, community engagement, and online reputation management.
• Comfortable handling user comments, messages, queries, and feedback across multiple platforms.
• Able to respond to negative feedback professionally and identify issues that require escalation.
• Has a good understanding of social media content quality, brand communication, and audience engagement.
• Organized and proactive in managing content schedules, reports, and daily social media activities.
• Possesses strong communication skills, attention to detail, and a user-focused approach.