Social Media Marketing Executive

CrelioHealth INC; Pune District; On-site; INR 9,00,000 - 12,00,000; Full time

Job summary

A leading health tech company based in Pune is seeking a Social Media Marketing Executive to manage social media accounts, run online ads for lead generation, and ensure engagement growth. The successful candidate will have 2 to 5 years of experience in social media marketing, strong research skills for content generation, and a passion for driving results through innovative digital strategies. This role offers competitive compensation, a flexible work schedule, and a supportive work culture.

Benefits

Competitive compensation and benefits

Flexible work schedule

Work-life balance

Qualifications

• 2 to 5 years of experience in social media marketing.
• Proficient in running online advertisements.
• Strong research skills for content generation.

Responsibilities

• Handle social media accounts and maintain engagement.
• Run online advertisements for lead generation.
• Monitor brand growth and quality of leads.

Job description

Position: Social Media Marketing Executive
Location: Baner, Pune
Experience: 2 Years to 5 Years
Industry: IT (Health Care Technology)

Job description

ROLE DEFINITION:

An SMM executive is one who is responsible for handling the social media accounts of the company, maintaining regular engagements on social media platforms, running online advertisements for lead generation, and ensuring high-quality leads are forwarded to the sales department.

RESPONSIBILITY DELIVERABLE:

• Content research for social media platforms & advertisements
• Posting content on social media platforms
• Running online advertisements for lead generation across different platforms, including but not limited to Facebook, LinkedIn, Twitter, etc.
• Ensuring social media engagement growth and generating high-quality leads under the designated advertising budget.

TASKS AND ACTIVITIES:

CONTENT RESEARCH FOR SOCIAL MEDIA AND ADVERTISEMENTS

Researching across various platforms for engaging content ideas, posts, and videos, reading blogs, going through videos for the same & constantly researching competitive brands, advertising, and marketing methods for advertising ideas, and researching international market leaders in advertising and content ideas.

POSTING CONTENT ON SOCIAL MEDIA:

Dedicate time daily to posting engaging content across all social media platforms when the company has its presence, responding to customer queries, and comments to drive more engagement and actions

RUNNING ONLINE ADVERTISEMENTS:

Running ads within the set advertising budget, conceptualising & managing campaigns across different platforms, optimising campaigns for better cost per lead, and improving ad copies, creatives & landing pages.

Furthermore, ensuring brand growth, quality of leads, and cost of leads, constantly tracking month-on-month brand growth in terms of the number of followers, page likes, engagements, etc. Cross-checking sample leads, running test campaigns, and quality status reports for each campaign with the sales team to enhance lead duality for higher conversions, while coming up with better advertising methods for keeping the cost per lead in control.

Why Join CrelioHealth?

At CrelioHealth, you will have the opportunity to work in a fast-paced, innovative environment, where every team member is vital to our success. We offer competitive compensation and benefits, a flexible work schedule, and a culture that promotes work-life balance.

Equal Employment Opportunity Statement:

CrelioHealth is an equal opportunity employer and welcomes applications from diverse candidates.