Social Media Manager (REMOTE) INDIA

Snapscale; Kolkata District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Snapscale is seeking an experienced Marketing Manager to lead AI-powered marketing initiatives and drive business growth. The role focuses on automation, personalization, and performance marketing, with leadership responsibilities across a data-driven team.

The ideal candidate has 5+ years of marketing experience, proficiency with AI platforms, and strong analytics skills. This remote position offers opportunities to shape marketing strategy and optimize campaigns across channels.

Qualifications

• Bachelor's degree in Marketing, Data Science, Business Administration, or related field.
• 5+ years of marketing experience, including AI-enhanced campaigns.

Responsibilities

• Develop and execute AI-driven marketing strategies focusing on automation and personalization.
• Lead, mentor, and manage a high-performing marketing team.
• Collaborate with Sales and Product to align marketing strategy and drive pipeline growth.
• Monitor campaign performance using AI dashboards and make data-driven optimizations.
• Manage budget and ensure measurable ROI.
• Plan and execute product/service launches using AI-generated content.

Skills

AI-powered marketing

Campaign automation

Leadership

Data-driven marketing

Performance marketing

Analytics

Education

Bachelor's degree in Marketing, Data Science or related field

Tools

HubSpot

Jasper

Salesforce Einstein

ChatGPT

Mutiny

Google Analytics

Looker

Tableau

Job description

About The Role

We are looking for an experienced Marketing Manager to lead our AI-powered marketing initiatives and drive business growth through innovative, data-driven strategies. The ideal candidate will have strong expertise in AI-enabled marketing, campaign automation, performance marketing, and team leadership.

Job Title: Social Media Manager
Location: Remote
Job Type: Full-time
Openings: 1

Key Responsibilities

• Develop and execute AI-driven marketing strategies focused on automation, personalization, customer segmentation, and predictive analytics.
• Lead, mentor, and manage a high-performing marketing team across performance marketing, content creation, and design.
• Utilize AI-powered marketing tools such as ChatGPT, Jasper, HubSpot AI, AdCreative.ai, and similar platforms to improve campaign performance and productivity.
• Plan and execute successful product and service launches using AI-generated content and real-time marketing insights.
• Optimize customer acquisition and conversion funnels through behavior-based triggers, dynamic content, and conversion path analysis.
• Collaborate closely with the Sales and Product teams to align marketing strategies and drive pipeline growth.
• Monitor campaign performance using AI-powered dashboards and analytics tools, making data-driven optimizations in real time.
• Manage the marketing budget, allocate resources effectively, and ensure measurable Return on Investment (ROI).
• Conduct A/B testing and continuously improve campaign performance through experimentation and data analysis.
• Stay up to date with the latest AI marketing trends, automation technologies, and digital marketing best practices.

Required Qualifications

• Bachelor's degree in Marketing, Data Science, Business Administration, or a related field.
• 5+ years of marketing experience, including at least 2 years leading or managing AI-enhanced marketing campaigns.
• Hands-on experience with marketing automation and AI platforms such as HubSpot, Jasper, Salesforce Einstein, ChatGPT, Mutiny, or equivalent tools.
• Strong proficiency with analytics platforms including Google Analytics, Looker, Tableau, and A/B testing frameworks.
• Excellent understanding of marketing KPIs, customer acquisition, growth loops, conversion funnels, and campaign optimization.
• Proven leadership skills with the ability to mentor teams and manage cross-functional projects.
• Strong analytical thinking, problem-solving ability, and an innovation-driven mindset.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in B2B, SaaS, Technology, Healthcare, or IT Services industries.
• Knowledge of SEO, SEM, Paid Media, Email Marketing, CRM platforms, and Marketing Automation.
• Experience managing AI-powered, multi-channel marketing campaigns.

Why Join Us

• Lead innovative AI-driven marketing initiatives.
• Work with cutting-edge AI and marketing automation technologies.
• Collaborate with a dynamic, high-performing team.
• Opportunity to make a measurable impact on business growth and marketing strategy.

Shift Time: 6.30 to 3.30 Am +/- 1hrs