Social Media Manager On-site Bangalore 2+ years

Ownpath Learning Private Limited; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive compensation

Mentorship from senior leaders

Company-provided MacBook

Access to modern AI tools

Flexible hybrid work setup

Job summary

A design and product company is seeking a Social Media Manager to enhance visibility across platforms. The role involves crafting a strong content strategy, managing social media channels, and collaborating with internal teams. Candidates should have 2–5 years of experience in content creation or social media management, along with strong copywriting and organization skills. A flexible hybrid work setup and competitive compensation are offered.

Qualifications

• 2–5 years of experience in content creation or managing social media.
• Proficient in planning and executing social media calendars.
• Ability to adapt tone of copy for different platforms.

Responsibilities

• Own the social media strategy and execution for LinkedIn and Instagram.
• Plan and publish content tailored to each platform.
• Track performance metrics and analyze engagement.

Skills

Content creation

Social media management

Copywriting

Collaboration

Organization

Basic design skills

Tools

Figma

Canva

Content analytics tools

Job description

ownpath is a design and product company that partners with enterprises and startups to craft great products through its Studios vertical, and upskills designers through its Academy.

Over the past year, we’ve worked with enterprises such as Philips Innovation, Hero MotoCorp, PhonePe, and others on projects spanning design systems, design ops, and digital product experiences.

We’re growing our team and seeking a Social Media Manager to drive our visibility across platforms, craft a strong content strategy, and position ownpath as a leading destination for design talent as well as for clients.

What we're looking for

• 2–5 years of experience in content creation or managing social media for creative, design, tech, or content-led brands.
• Strong understanding of how content performs across LinkedIn, Instagram, Twitter, and other social platforms.
• Proven ability to plan and execute social media calendars end-to-end.
• Ability to craft sharp, engaging copy and adapt tone for different platforms.
• Experience repurposing long-form content into short, high-impact formats to increase visibility and establish positioning.
• Comfortable collaborating with designers/other teams to produce marketing content.
• Highly organized, detail-oriented, and able to manage multiple channels simultaneously.
• Basic design skills (Figma, Canva, or equivalent) to create or refine content assets.

Nice to Have

• Experience working in start ups.
• Experience leveraging AI to create content at scale.Experience working in or with design studios, creator-led brands, or education platforms.
• Familiarity with content analytics tools and social scheduling platforms.
• A deep interest in design, creativity, and the communities around them.

What you'll do

• Own the end-to-end social media strategy and execution for key platforms — primarily LinkedIn and Instagram, plus X (Twitter) and others as relevant.
• Build top-of-funnel awareness and strengthen ownpath’s positioning in the design and product ecosystem.
• Plan out content calendars, create content (you will be provided support with creation of assets as needed), and publish content tailored to each platform (short-form, long-form repurposing, visual posts, reels, carousels, etc.).
• Collaborate with internal teams to surface stories, insights, and learning resources.
• Repurpose already existing marketing material, optimised for different platforms.
• Maintain a platform-specific content strategy (e.g., concise communication for Twitter, visual-first for Instagram).
• Track performance metrics, analyze engagement, and iterate on content based on insights.
• Manage social media tooling, scheduling, and workflows across platforms.
• Leverage AI tools and lightweight creative support to scale content efficiently.
• Maintain a high standard of clarity, craft, and brand voice across all public communication.

Why ownpath

• Work on long-term projects with enterprise clients, shaping the strategy and growth of products and brands that operate at scale and seeing your work create real impact over time.
• Competitive compensation aligned with industry standards, typically above traditional studio or agency benchmarks.
• Mentorship from senior leaders, regular feedback sessions, and access to our Academy to continuously grow your skills.
• Learn from a strong peer group working across different industries and product domains, with regular opportunities to share work, ideas, and insights.
• Work alongside a thoughtful team that values craft, open feedback, and collaborative problem-solving.
• Company-provided MacBook and access to modern AI tools like Claude Code.
• Flexible hybrid work setup with the option to work remotely when needed.