Social Media Manager

Surat Updates; Surat; On-site; INR 350,000 - 520,000; Full time

Job summary

Surat Updates, a local news and lifestyle platform, seeks a Social Media Manager in Surat to plan, create, and publish daily content across platforms, covering news, street food, and city updates.

The role involves managing posting schedules, monitoring engagement, replying to audiences, and optimizing formats to grow followers. You will collaborate with a small team and stay informed about local trends to keep content timely and authentic.

Qualifications

• Experience in social media marketing and SMO required.
• Solid content strategy planning and execution skills.
• Clear, professional writing for posts, captions, and community interactions.
• Familiarity with social media analytics and performance reporting.
• Knowledge of Surat City culture and trends; local media background helpful.

Responsibilities

• Plan, create, and publish daily content across social platforms for news, street food, and city updates.
• Manage posting schedules, monitor engagement, and respond to comments/messages.
• Develop platform-specific strategies and collaborate with content creators.
• Track performance with analytics and adjust campaigns based on insights.

Skills

Social Media Marketing

Content Strategy

Communication

Analytics

Local Trends

Education

Diploma or Degree in Marketing/Communications/Media

Job description

Company Description Surat Updates provides a daily dose of news, street food highlights, and key local developments from Surat City. The platform focuses on keeping residents and visitors informed about what is happening in the city in real time. Content ranges from breaking news and civic updates to cultural events and lifestyle recommendations. Surat Updates aims to build an engaged community by sharing relevant, timely, and trustworthy information. Team members contribute to a growing local brand that values authenticity and connection with its audience.

Role Description This is a full-time on-site role for a Social Media Manager based in Surat. The Social Media Manager will plan, create, and publish daily content across social media platforms to cover news, street food, and other city updates. Responsibilities include managing posting schedules, monitoring engagement, responding to comments and messages, and optimizing content formats to grow followers and reach. The role also involves developing platform-specific strategies, collaborating with content creators, tracking performance through analytics, and adjusting campaigns based on insights. The Social Media Manager will stay informed about local trends and events to ensure content is timely, accurate, and aligned with the brand voice.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow multiple platforms effectively.
• Candidates should possess solid Content Strategy skills to plan, organize, and execute consistent, audience-focused campaigns.
• Candidates should possess clear and professional Communication and Writing skills for crafting posts, captions, and community interactions.
• Candidates should possess familiarity with social media analytics tools and basic knowledge of performance tracking and reporting.
• Candidates should possess a good understanding of Surat City, its culture, and local trends; prior experience in digital media or related fields is beneficial.
• Candidates should possess the ability to work on-site, manage deadlines, and collaborate with a small, dynamic team; a relevant diploma or degree in Marketing, Communications, or Media is a plus.