Social Media Manager

Emeritus; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Emeritus is seeking a Manager – Social Media to shape, scale and develop new social media initiatives to drive organic leads for programs across a portfolio of eight partner universities. This role is embedded in Daskalos, Emeritus' strategic initiative in India, and requires leadership of content creation, publishing, and campaign management across globally distributed teams.

You will collaborate with writers, designers and the global product marketing team, monitor engagement, analyze

Qualifications

• 7+ years of work experience in social media marketing.
• Hands-on experience with social media publishing tools (Hootsuite) – ORM experience a plus.
• Proven work experience and track record as a social media strategist.
• Ability to handle multiple organic marketing campaigns simultaneously.
• Understanding of web traffic metrics.
• Ability to work in a self-directed, fast-moving, results-oriented environment.
• Willing to take ownership of projects and being self-motivated with a creative bent of mind.

Responsibilities

• Ideate, create, and publish engaging school-approved content on program social media pages.
• Closely monitor user engagement on all program pages and interact with prospects via comments to drive conversions.
• Identify new opportunities and develop new social media initiatives to drive organic leads for current and new programs.
• Liaise with writers and designers to develop content, whenever required.
• Collaborate with the global product marketing team to ensure that the messaging on social media pages is in line with the school/program messaging and guidelines.
• Analyze, review, and report the effectiveness of organic efforts to maximize results.
• Undertake user sentiment analysis for all senior executive programs and report them to internal/external stakeholders on a regular basis.
• Stay up-to-date with new digital technologies and social media best practices.

Skills

Social media marketing

Content strategy

Analytics and reporting

Team collaboration

Multitasking

Education

Bachelor's degree in marketing or related field

Tools

Hootsuite

Job description

Job Description

About Emeritus & Daskalos:

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry relevant programs across formats— including short courses, degrees, and executive programs to more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers’ transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

We are looking for a Manager – Social Media to help shape, scale & develop new social media initiatives to drive organic leads for current and new programs across a portfolio of 8 partner universities.

Job Description

Key Responsibilities:

• Ideate, create, and publish engaging school-approved content on program social media pages
• Closely monitor user engagement on all program pages and interact with prospects via comments to drive conversions
• Identify new opportunities and develop new social media initiatives to drive organic leads for current and new programs
• Liaise with writers and designers to develop content, whenever required
• Collaborate with the global product marketing team to ensure that the messaging on social media pages is in line with the school/program messaging and guidelines
• Analyze, review, and report the effectiveness of organic efforts to maximize results
• Undertake user sentiment analysis for all senior executive programs and report them to internal/external stakeholders on a regular basis
• Stay up-to-date with new digital technologies and social media best practices

Skills & Qualifications:

• 7+ years of work experience in social media marketing
• Hands-on experience with social media publishing tools (Hootsuite) – experience with ORM a plus
• Proven work experience and track record as a social media strategist
• Ability to handle multiple organic marketing campaigns simultaneously
• Understanding of web traffic metrics
• Ability to work in a self-directed, fast-moving, results-oriented environment
• Willing to take ownership of projects and being self-motivated with a creative bent of mind
• Ability to diligently coordinate with teams over project management tools
• Flexibility working across multiple time zones is essential as we are a globally distributed team
• Excellent written and verbal communication skills, with strong attention to detail
• Bachelor’s degree in either marketing, business, or a related field

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In press:

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/
• emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)