Social Media Manager

IA-Meetings; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

IA-Meetings is seeking a talented Social Media Expert to drive our online presence across digital platforms. You will manage all social media accounts, create compelling content, and analyze performance to boost engagement and ROI.

Collaborate with event teams to promote live and virtual experiences and ensure brand consistency. The role requires proven social media experience in media or events, strong writing skills, and familiarity with analytics and paid campaigns.

Qualifications

• Proven experience as a Social Media Manager or similar role in media/events.
• Strong understanding of social media algorithms and analytics.
• Proficiency with Canva and Adobe Creative Suite.
• Excellent written and verbal communication.
• Ability to manage multiple projects under deadlines.
• Experience with paid social campaigns is a plus.
• Familiarity with SEO and website traffic metrics.
• Degree in Marketing/Communications/Media Studies preferred.
• Willingness to work with a dynamic, creative team.
• Access to exclusive events and networking opportunities.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Manage all social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
• Create engaging content for each platform.
• Monitor and analyze performance metrics to optimize ROI.
• Collaborate with event teams to promote live events.
• Develop campaigns around product launches and marketing initiatives.
• Stay up-to-date with trends and best practices.
• Engage with followers and foster community.
• Coordinate with influencers and partners to amplify reach.
• Ensure brand consistency across all content.
• Please also add website management with the help from development team.
• Marketing collateral, and Newsletter creation and dissemination to our databases.

Skills

Social media strategy

Content creation

Analytics & scheduling

Influencer coordination

Education

Marketing/Communications degree (preferred)

Tools

Hootsuite

Buffer

Canva

Adobe Creative Suite

Job description

Job Title:

Social Media Expert (Media & Events Industry)

Location:

Gurgaon

Job Type:

Full-time

About Us:

IA-Meetings, is a leading organization in the media and events industry, known for creating impactful experiences and innovative campaigns. We are seeking a talented Social Media Expert to drive our online presence, engage audiences, and amplify our brand across digital platforms.

Key Responsibilities:

• Develop and implement comprehensive social media strategies to enhance brand awareness and drive engagement.
• Manage and oversee all social media accounts (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.).
• Create compelling content, including graphics, videos, and written posts tailored for each platform.
• Monitor and analyze social media performance metrics to optimize campaigns and improve ROI.
• Collaborate with event teams to promote live events, virtual experiences, and brand activations through social media.
• Develop social media campaigns around product launches, events, and marketing initiatives.
• Stay up-to-date with the latest social media trends, tools, and best practices, and apply them to our strategy.
• Engage with followers, respond to inquiries, and foster community interaction to build brand loyalty.
• Coordinate with influencers, media partners, and stakeholders to amplify reach and visibility.
• Ensure brand consistency across all social media content and communication.

Please also add website management with the help from development team.

Marketing collateral, and Newsletter creation and dissemination to our databases.

Requirements:

• Proven experience as a Social Media Manager, Digital Marketing Specialist, or similar role within the media or events industry.
• Strong understanding of social media algorithms, analytics, and scheduling tools.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, etc.).
• Excellent communication and writing skills.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Creative mindset with a keen eye for design and storytelling.
• Experience in managing paid social media campaigns is a plus.
• Familiarity with SEO principles and website traffic metrics.
• Degree in Marketing, Communications, Media Studies, or a related field (preferred but not mandatory).
• Opportunity to work with a dynamic and creative team.
• Access to exclusive events and networking opportunities.
• Career growth and development opportunities.