Social Media Manager

Towno; Dehradun; Hybrid; INR 223,000 - 335,000; Full time

Job summary

Towno, a fast-growing travel company based in Dehradun, seeks a Social Media Manager to own Towno’s social presence, craft engaging content strategies, and drive audience growth across Instagram, Facebook, LinkedIn, and YouTube. You’ll collaborate with marketing and creative teams to build Towno’s brand and deliver high-performing content.

You’ll collaborate with marketing and creative teams to plan monthly content calendars, oversee posts and campaigns, and report performance to unlock growth

Qualifications

• Experience managing a brand's social media accounts.
• Ability to write engaging captions and hooks.
• Familiarity with analytics and performance insights.

Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, and YouTube.
• Plan and manage monthly content calendars and campaigns.
• Oversee creation and publishing of Reels, Stories, carousels, and posts.
• Develop creative content ideas around destinations, hotels, experiences, and packages.
• Write captions and social media copy.
• Stay updated with trends, formats, sounds, and opportunities.
• Coordinate with video editors, designers, and marketing teams.
• Manage community engagement, including comments and DMs.
• Track performance, analyse insights, and identify growth opportunities.
• Prepare regular performance reports on reach, engagement, followers, and content.
• Plan and support paid campaigns in coordination with performance marketing.
• Maintain brand voice and visual identity across platforms.
• Use AI tools for research, ideation, planning, and workflow optimisation.
• Monitor competitors and travel industry trends for new content opportunities.

Skills

Social media strategy

Content creation

Analytics

Community management

Paid campaigns

AI tools

Team coordination

Job description

Towno is a fast-growing travel company based in Dehradun. We help travellers discover unforgettable experiences through customized holiday packages, corporate travel, group tours, and curated stays across India and international destinations.

We're looking for a Social Media Manager who can take ownership of Towno’s social media presence, build engaging content strategies, and drive audience growth across platforms. You’ll work closely with the marketing and creative teams to build Towno’s brand and create content that performs.

Type: Full-time

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, and YouTube
• Plan and manage monthly content calendars and campaigns
• Oversee the creation and publishing of Reels, Stories, carousels, static posts, and other social content
• Develop creative content ideas around destinations, hotels, experiences, and travel packages
• Write and review captions, hooks, and social media copy
• Stay updated with social media trends, formats, sounds, and content opportunities
• Coordinate with video editors, graphic designers, and the marketing team to execute campaigns
• Manage community engagement, including comments, DMs, and audience interactions
• Track social media performance, analyse insights, and identify opportunities for growth
• Prepare regular performance reports covering reach, engagement, followers, and content performance
• Plan and support paid social media campaigns in coordination with the performance marketing team
• Maintain consistent brand voice, visual identity, and communication across platforms
• Use AI tools for content research, ideation, planning, and workflow optimisation
• Keep an eye on competitors and travel industry trends to identify new content opportunities

Towno is a fast-growing travel company based in Dehradun. We help travellers discover unforgettable experiences through customized holiday packages, corporate travel, group tours, and curated stays across India and international destinations.

We're looking for a Social Media Manager who can take ownership of Towno’s social media presence, build engaging content strategies, and drive audience growth across platforms. You’ll work closely with the marketing and creative teams to build Towno’s brand and create content that performs.

Location: Dehradun (On-site / Hybrid)

Type: Full-time

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, and YouTube
• Plan and manage monthly content calendars and campaigns
• Oversee the creation and publishing of Reels, Stories, carousels, static posts, and other social content
• Develop creative content ideas around destinations, hotels, experiences, and travel packages
• Write and review captions, hooks, and social media copy
• Stay updated with social media trends, formats, sounds, and content opportunities
• Coordinate with video editors, graphic designers, and the marketing team to execute campaigns
• Manage community engagement, including comments, DMs, and audience interactions
• Track social media performance, analyse insights, and identify opportunities for growth
• Prepare regular performance reports covering reach, engagement, followers, and content performance
• Plan and support paid social media campaigns in coordination with the performance marketing team
• Maintain consistent brand voice, visual identity, and communication across platforms
• Use AI tools for content research, ideation, planning, and workflow optimisation
• Keep an eye on competitors and travel industry trends to identify new content opportunities

Pay: ₹20,000 – ₹30,000 per month