Social Media Intern - Culture and Content

Homegrown; Mumbai; On-site; INR 89,000 - 156,000; Part time

Job summary

Homegrown in Mumbai is seeking a Social Media Intern to support day-to-day running of our platforms, with a focus on culture-led storytelling across music, fashion, art, and film. You will work on scheduling posts, creating Canva visuals, drafting captions, and engaging with the community.

You will help maintain weekly calendars, track trends, and contribute ideas for campaigns and content across Homegrown’s platforms, under mentorship from the team.

Qualifications

• Experience with social platforms and content creation is preferred.
• Ability to craft engaging captions and headlines for diverse audiences.
• Familiarity with culture-led storytelling and youth culture trends.

Responsibilities

• Support the daily management of 4 social media platforms/accounts
• Schedule and publish posts across platforms
• Create Canva posts and carousels
• Support Reels and short-form video content
• Curate interesting stories, artists, creators and cultural moments for Homegrown
• Write and adapt captions, headlines and social copy
• Engage with our community through comments, replies and DMs everyday
• Conduct daily outreach to artists, creators, collaborators and communities
• Help maintain weekly social media calendars
• Track trends and bring interesting references and ideas to the team
• Support social amplification around Homegrown stories, events, music and campaigns

Skills

Social media

Canva

Video content

Caption writing

Community engagement

Calendar planning

Tools

Canva

Video editing

Job description

Homegrown is India's next-generation, culture-led media and entertainment company platforming emerging voices, stories and movements redefining contemporary India and South Asia.

We’re looking for a Social Media Intern to join Homegrown and support the day-to-day running of our social platforms.

If you spend a lot of time online, have a good eye for culture and visual storytelling, and are curious about music, fashion, art, design, film and contemporary youth culture , we’d love to hear from you.

—-

The Homegrown ecosystem comprises a 1. Digital media publication 2. Homegrown Music Label - a joint venture with global Atlantic records - with artists like Rebel, Oaff and more 3) Creative agency 3) Homegrown Studios - Production house 4) Events & experiences and 5) The Homegrown Festival and IPs

Platforms:

Homegrown : our flagship cultural platform and voice.

Homegrown Voices : the social-first extension of our editorial publishing platform (homegrown.co.in) built to discover and platform the artists, creatives, voices and stories emerging from Homegrown’s wider editorial ecosystem

Homegrown Music : our music label and platform for emerging sounds, artists, releases and music culture.

Homegrown Events: platforming all our experientals events and IPs

Each platform should have its own voice and content strategy while aligning as part of the Homegrown ecosystem..

Homegrown | Mumbai I On-site

Homegrown is India's next-generation, culture-led media and entertainment company platforming emerging voices, stories and movements redefining contemporary India and South Asia.

We’re looking for a Social Media Intern to join Homegrown and support the day-to-day running of our social platforms.

If you spend a lot of time online, have a good eye for culture and visual storytelling, and are curious about music, fashion, art, design, film and contemporary youth culture , we’d love to hear from you.

—-

The Homegrown ecosystem comprises a 1. Digital media publication 2. Homegrown Music Label - a joint venture with global Atlantic records - with artists like Rebel, Oaff and more 3) Creative agency 3) Homegrown Studios - Production house 4) Events & experiences and 5) The Homegrown Festival and IPs

Platforms:

Homegrown : our flagship cultural platform and voice.

Homegrown Voices : the social-first extension of our editorial publishing platform (homegrown.co.in) built to discover and platform the artists, creatives, voices and stories emerging from Homegrown’s wider editorial ecosystem

Homegrown Music : our music label and platform for emerging sounds, artists, releases and music culture.

Homegrown Events: platforming all our experientals events and IPs

Each platform should have its own voice and content strategy while aligning as part of the Homegrown ecosystem..

Your key responsibilities:

• Support the daily management of 4 social media platforms/accounts
• Schedule and publish posts across platforms
• Create simple, engaging Canva posts and carousels
• Support Reels and short-form video content
• Curate interesting stories, artists, creators and cultural moments for Homegrown
• Write and adapt captions, headlines and social copy
• Engage with our community through comments, replies and DMs everyday
• Conduct daily outreach to artists, creators, collaborators and communities
• Help maintain weekly social media calendars
• Track trends and bring interesting references and ideas to the team
• Support social amplification around Homegrown stories, events, music and campaigns

Who we’re looking for

Someone who is proactive,organised, curious, thinks on their feet and more importantly comfortable being online and engaged.

You should have a strong interest in contemporary culture, understand Instagram and social-first content, have basic Canva and video/Reels skills , and be comfortable communicating with people online.