Social Media Executive

Nap Chief; Navi Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

A premium kidswear brand is seeking a Social Media Manager with 1–2 years of experience in D2C, fashion, or lifestyle. The role involves creating innovative content and managing a calendar across platforms like Instagram and YouTube. Key responsibilities include developing campaigns for product launches, collaborating with creative teams, and analyzing performance metrics. Join a growing, dynamic team committed to building a playful community for kids.

Qualifications

• 1–2 years of experience in social media management, preferably in D2C, fashion, or lifestyle.
• Ability to create and manage a content calendar across multiple platforms.
• Experience in performance metrics analysis and content optimization.

Responsibilities

• Own and build the monthly content calendar across Instagram, YouTube, LinkedIn, and more.
• Create campaigns tied to product launches and cultural moments.
• Collaborate with teams to produce high-performing content.

Skills

Social Media Management

Creativity

Trend Analysis

Collaboration

Analytics

Tools

Trello

Asana

Meta Insights

YouTube Studio

Job description

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🕒 Experience: 1–2 years in Social Media management (preferably in D2C, fashion, or lifestyle)

Nap Chief is India’s premium kidswear brand that blends high‑end design with playful, character‑driven collections and the softest fabrics you can imagine.

But we’re not just about clothes—we’re building a cool, creative community for kids that helps them explore, express, and dream big.

• Own and build the monthly content calendar across Instagram, YouTube, LinkedIn, and more
• Create and pitch scroll‑stopping campaigns tied to product launches, seasonal stories, and cultural moments
• Collaborate with design, content, influencer, and performance teams to shape high‑performing reels, carousels, stories, and videos
• Spot trends early and experiment with new formats and creative ideas to keep our feed fresh and fun
• Lead creative brainstorms and reviews, turning big ideas into polished content
• Keep an eye on performance metrics (reach, engagement, saves, shares) and refine strategy accordingly
• Guide the brand voice across comments and DMs, building a warm, playful, and premium tone
• Support collaborations with influencers and paid media teams to amplify key stories

✅ Strategic & Creative: You can see the big picture and still love the day‑to‑day hustle

✅ Trend‑Lover: Instagram and YouTube are your playground—you always know what’s new

✅ Collaborative: You enjoy working closely with writers, designers, and editors

✅ Brand‑Savvy: You understand what makes a kidswear brand look premium yet playful

✅ Metrics‑Informed: You like checking numbers and tweaking content to do better

✅ Inventive: You don’t just follow trends—you remix them to fit our vibe

• Instagram, YouTube, LinkedIn (of course!)
• Trello, Asana, or Notion for planning
• Meta Insights, YouTube Studio for analytics
• Bonus: Canva, CapCut, or basic editing tools

🌈 Why You’ll Love It Here:

✨ Shape the voice and content strategy of a fast‑growing kidswear brand

✨ Work directly with creative leadership and see your ideas come to life

✨ Be part of a young, collaborative, high‑energy team

✨ Help build a brand that kids (and parents) truly love

If this sounds like you, drop us your resume & portfolio/reel at [e-mail]

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing, Public Relations, Writing/Editing

Industries

Apparel & Fashion

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