Social Media Coordinator & Content Creator

NOIB; Dadri; On-site; INR 500,000 - 800,000; Full time

Job summary

NOIB, a design-forward DTC brand in India, seeks a Social Media Coordinator & Content Creator for its Noida head office. Lead content creation, shoots, editing, posting, and community engagement to elevate brand storytelling across channels.

You will collaborate with the founder and in-house photographer/videographer; a strong portfolio and 3+ years in fashion/luxury social media are preferred. Join a fast-paced team and shape our visual identity.

Qualifications

• Degree in Visual Creative Arts or related field with a strong portfolio showing top-calibre delivery.
• Experience with analytics and reporting; able to measure KPIs across social channels.
• 3+ years in digital-first roles, preferably in fashion/luxury brands.
• Experience managing social media for fashion/luxury brands; 2+ years preferred.

Responsibilities

• Manage end-to-end social content creation: behind-the-scenes shoots, videos & graphics for social media; create, edit, and publish assets.
• Schedule and coordinate daily posts and stories across Instagram, LinkedIn, WhatsApp.
• Manage social community communication and timely responses to comments and DMs.
• Develop and implement growth strategies to engage, grow, and convert followers.
• Create and own the social content calendar aligned with marketing goals with internal teams.
• Use analytics tools to monitor metrics and deliver reports on growth and engagement.

Skills

Content creation

Photography

Videography

Graphic design

Adobe Photoshop

Adobe Illustrator

After Effects

Editing

Analytics

Social media marketing

Brand storytelling

Education

Degree in Visual Creative Arts / Photography / Graphic Design

Tools

Adobe Photoshop

Adobe Illustrator

After Effects

Job description

Social Media Coordinator & Content Creator

About NOIB: NOIB is a direct-to-consumer (DTC) brand based in India, with a strong focus on design and sustainability. We create garments that embody the modern woman, with an eclectic, essential, and conscious approach. Our brand is rooted in India's rich textile heritage and values craftsmanship and innovation.

About the role

Social Media Coordinator & Content Creator based out of the head office in Noida, UP.

What you'll do

Social Media Coordinator

• Manage the entire process of social content creation moments - behind the scenes shoots, videos & graphics for social media. This will require creating, editing and publishing assets.
• Schedule and coordinate daily social media posts and stories across all social media channels (Instagram, Linkedin, Whatsapp)
• Manage social community communication, ensuring timely responses to relevant comments and direct messages to ensure seamless customer service.
• Develop and implement innovative, results-driven growth strategies across all social media channels in order to engage, grow, and convert followers.
• Create, define, execute, and own the social media content calendar in line with business goals, working with the required internal teams to make sure it is integrated across marketing and PR promotions.
• Use social analytics tool to monitor based metrics relative to set objectives and KPIs and deliver reports on social growth and engagement.

Content Creator

• Develop compelling and meaningful content in accordance with the brand's identity.
• As the brains behind our social media campaigns, your phone/camera will be an extension of yourself - the goal is to be in constant motion capturing imagery for all social platforms, shooting “behind the scenes” with the founder/ team wherever possible.
• Work in lock-step with our in-house photographer & videographer for specific campaigns.
• Define specific social content needs in advance of all brand shooting concepts to confirm feasibility and alignment.
• Program and produce your own on-the-fly social content shoot ideas to create filler campaigns in between launches.
• Proactively participate in behind the scenes, etc on campaigns and photoshoots.

Strategy

• Working closely with the founding team to drive strategy covering social media, digital marketing and PR outreach to bring the brand's creative vision to life.

What we’re looking for

Hard Skills

• Degree in Visual Creative Arts (Photography, Videography, Graphic Design, Content creation, Creative marketing) including an eye-catching portfolio with a clear track record of top-calibre delivery in all work projects: a strong eye for composition, graphic details, and style are a must.
• Creative with the ability to be analytical: understanding of analytics and key performance indicators, familiarity with social media analytics tools and platforms, and ability to analyse performance to report on successes and areas for improvement.
• Professional first hand content creation experience at dynamic brands, agencies, and studios with a high standard of excellence, with at least the last 3 years concentrating on the digital-first thinking.
• Experience managing social media for fashion/luxury brands at a brand, agency, or relevant company in the fashion/luxury industry (minimum 2 years’ experience desired)
• Experience strategising, implementing, and managing successful social media campaigns.
• Strong understanding of key social media channels, best practices and trends for each channel within the fashion and luxury market.
• Awareness of current visual trends in design and fashion are the basis of your work.
• Strong knowledge of the fashion/ retail industry is a must
• Strong knowledge and use of Adobe (Photoshop, Illustrator, After Effect) and online editing softwares
• Strong editing skills. You know how to identify a strong image, crop it to its best potential, colour correct and create carrousels that a visually appealing.

Soft Skills

• Strong brand ambassador with the capacity to stay composed (and even thrive) under pressure.
• Excellent interpersonal, verbal and written communication skills: concise, direct, energetic, and responsive.
• Language skills in English is a must.
• Must possess a proactive, problem-solving mindset to facilitate a cross-functional team environment, always thinking one step ahead, with the ability to work in a fast-paced environment across time zones.
• Ability to juggle multiple tasks at once.
• Detail-oriented, deadline-driven, with solid organisational and time- management skills
• A strong work ethic and commitment is crucial - as creative team members, we work until the job is done.

What we offer

• Competitive compensation package (compared to your professional background)
• Be part of a young and dynamic team and work in a dynamic and fast-moving environment. In our dynamic, fast- moving environment, opportunities for growth are limitless.
• CONTRACT TYPE· Full time position
• LOCATION· Noida, Uttar Pradesh