Content Associate - Bengali (Gyan Tv)

Lokal App; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Lokal App is seeking a Content Associate to own end-to-end content lifecycle, from ideation to production, editor coordination, QC, and performance analysis. The role requires a content-owner mindset, deep audience understanding, and the ability to leverage data and AI to boost engagement.

Based in Bangalore, the position emphasizes collaboration with writers, editors, and creators, with a focus on edutainment content for Gyan TV and related platforms.

Qualifications

• Bachelor's degree in any discipline from a recognized university.
• 2-5 years of experience in digital content, short-form content, media, edutainment, or creator-led content.
• Strong understanding of hooks, retention, storytelling, CTAs, and visual content.
• Experience working with creators or content production teams.
• Comfortable with content analytics and performance metrics.
• Hands-on understanding of AI-assisted content workflows.
• Strong proficiency in Bengali and working English.
• Strong creative judgement with a content ownership mindset.

Responsibilities

• Create and execute short-form learning and edutainment content for Gyan TV.
• Develop content ideas and formats based on trends, audience needs, and performance.
• Work with writers, editors, and creators from ideation to final output.
• Identify and manage relevant content creators.
• Review scripts, hooks, thumbnails, edits, and final videos.
• Track content metrics and optimize topics, formats, storytelling, and engagement.
• Conduct content audits and identify improvement opportunities.
• Use AI tools for research, ideation, QC, analysis, and production.
• Collaborate with Product and Marketing teams to improve content consumption.

Skills

Content strategy

Audience insights

Storytelling

Content analytics

Creator coordination

AI tools

English proficiency

Video concepts

Education

Bachelor's degree

Tools

AI tools

Job description

Role - Content Associate
Work Location - Work From Office -Bangalore

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they've always deserved.We now operate dozens of live apps across categories like:

Edutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)
Matrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony)
Agri Consulting - farmer-first advisory in local languages (AgriLokal)
Local Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
Social & Community - Place to find & post social updates (Lokal app)
Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)
Astrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)
Advisory Services - early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre - access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Role Overview:

We're looking for a Content Associate to own the end-to-end content lifecycle, including ideation, production, creator coordination, QC, and performance analysis.

The role requires a content-owner mindset, strong understanding of audience, trends, storytelling, and content performance, with the ability to use data and AI tools to improve content quality and engagement.

Key Responsibilities

• Create and execute short-form learning and edutainment content for Gyan TV
• Develop content ideas and formats based on trends, audience needs, and performance.
• Work with writers, editors, and creators from ideation to final output.
• Identify and manage relevant content creators.
• Review scripts, hooks, thumbnails, edits, and final videos.
• Track content metrics and optimize topics, formats, storytelling, and engagement.
• Conduct content audits and identify improvement opportunities.
• Use AI tools for research, ideation, QC, analysis, and production.
• Collaborate with Product and Marketing teams to improve content consumption.

Requirements:

• Bachelor's degree in any discipline from a recognized university
• 2-5 years of experience in digital content, short-form content, media, edutainment, or creator-led content..
• Strong understanding of hooks, retention, storytelling, CTAs, and visual content.
• Experience working with creators or content production teams.
• Comfortable with content analytics and performance metrics.
• Hands-on understanding of AI-assisted content workflows.
• Strong proficiency in the relevant vernacular language Bengali and working English.
• Strong creative judgement with a content ownership mindset.