Social Media Analyst

We seek a highly motivated and experienced Social Listening Specialist to join our team. The ideal candidate will play a crucial role in monitoring and analyzing our clients' digital presence, providing valuable insights, and shaping strategies to enhance their online reputation.

Responsibilities:

1. Perform detailed analysis of social listening data, and identify trends, sentiment, and emerging topics.
2. Conduct thorough reporting on social listening.
3. Utilize Social Listening tools such as Konnect Insights, Locobuzz, Meltwater, Salesforce Social Studio to gather and analyze data relevant to client brands.
4. Collaborate with cross-functional teams to understand client objectives and translate them into effective social listening strategies.
5. Conduct campaign analysis to measure the impact of digital activities and provide actionable insights.
6. Monitor and report on competitor activities and industry trends.
7. Generate comprehensive reports with observations, recommendations, and key performance indicators (KPIs).
8. Maintain a proactive approach to identifying potential issues and risks in digital activities, providing timely recommendations for improvement.
9. Stay updated on industry best practices, tools, and technologies related to social listening.
10. Demonstrate a basic understanding of CRM systems.

Requirements:

1. Bachelor's degree in Marketing, Communication, Business, Analytics, or a related field.
2. Proven experience in Social Listening with a focus on detailed data analysis.
3. Familiarity with Social Listening tools such as Konnect Insights, Locobuzz, Meltwater, Salesforce Social Studio.
4. Basic understanding of CRM systems; past experience working with CRM is a plus.
5. Strong analytical skills and the ability to translate data into actionable insights.
6. Excellent written and verbal communication skills.
7. Ability to work independently and collaboratively in a fast-paced environment.
8. Detail-oriented with a keen eye for accuracy and quality.
9. Proactive problem-solving skills and a results-driven mindset.
10. Previous exposure to the WhatsApp Business Enterprise platform is preferred.
11. Previous experience in a marketing agency is preferred.