Social Marketing Insights & Strategy Manager

OLIVER Agency - APAC; Gurugram District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

OLIVER Agency - APAC in Gurugram, India, seeks a Social Marketing Insights & Strategy Manager to bridge product strategy with cultural resonance, focusing on Google's social channels. You will lead measurement, build AI-powered listening, advise PMMs, and collaborate with editorial and creative teams to shape content and growth.

The role demands platform expertise across YouTube, Instagram, X, Facebook, and LinkedIn, with a passion for AI-driven analytics.

Qualifications

• Comfort building AI-first measurement workflows.
• Analytical mastery to interpret digital media data and visualize insights.
• Deep understanding of social platforms and measurement nuances.
• Ability to learn and digest AI tools.

Responsibilities

• Lead the measurement framework for Google product areas and translate data into narratives for stakeholders.
• Build real-time AI-enabled social listening workflows.
• Act as internal consultant for PMMs, framing business questions into social studies.
• Collaborate with editorial and creative teams to translate insights into content.
• Manage social agency relationships and develop a lighthouse playbook.
• Set KPIs and create weekly/monthly/campaign reports.
• Create advanced social listening queries to uncover conversation drivers.
• Identify emerging formats and audience preferences.
• Monitor and optimize organic and paid social initiatives.
• Prepare detailed campaign reports with content teams.
• Drive product positioning and growth through insights.

Skills

AI workflows

Social analytics

Data storytelling

Cross-functional

Platform expertise

Tools

Brandwatch

Sprinklr

Google Analytics

Rival IQ

Facebook Insights

Google Ads

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Marketing Insights & Strategy Manager

Location: Gurugram, India

About the role:

As a Social Marketing Insights Manager, you will bridge the gap between product strategy and cultural resonance. You will be a part of the analytics, measurement and insights teams for Google India’s social channels, ensuring our brands (like Search, Pixel, and Gemini) connect authentically with audiences. You are a subject matter expert in social platforms and AI-powered analytics, responsible for turning complex data into actionable stories that shape product positioning, creative content, and business growth.

What you will be doing:

• Strategy & Insights: Lead the measurement framework for all Google product areas. Translate complex social data into concise narratives for cross-functional stakeholders (Product, Sales, Creative, and Legal).
• Adept at and comfortable with building AI-first workflows to harness the power of the internet
• AI-Powered Listening: Build and manage real-time, AI-enabled social listening workflows to monitor brand sentiment, competitive landscapes, and emerging cultural trends.
• Strategic Consulting: Act as an internal consultant for Product Marketing Managers (PMMs), framing business questions into investigative social studies and brand audits.
• Creative Collaboration: Partner with editorial and creative teams to close the loop between data and content, using performance insights to modernize Google’s organic and paid social approach.
• Agency & Playbook Management: Lead social agency relationships and vendors. Develop a “Lighthouse” playbook for measurement and insights to be used across regional teams.
• Set KPIs and create comprehensive reports (weekly/monthly/campaign-specific) that visualize data and drive decision-making.
• Create advanced search queries for social listening to uncover conversation drivers and audience habits.
• Identify emerging formats and audience preferences to reach broader demographics.
• Monitor and optimize the effectiveness of both organic and paid social initiatives.
• Work on detailed reports for campaigns, all content working closely with agency

What you need to be great in this role:

• Comfort building AI-first workflows in the measurements and insights space
• Analytical Mastery: Strong ability to interpret digital media data, attribute results, and visualize insights in a way that informs business strategy.
• Platform Expertise: Deep understanding of the mechanics and measurement nuances of YouTube, Instagram, X (Twitter), Facebook, and LinkedIn.
• Technical Toolset: Proficiency in social listening and analytics tools (e.g., Brandwatch, Sprinklr, Google Analytics, Rival IQ, Facebook Insights, and Google Ads).
• Marketing Fluency: Familiarity with the full product lifecycle, from positioning and competitive analysis to paid social optimisation and influencer strategy.
• Communication: Excellent ability to articulate ‘the why’ behind the data to both technical and non-technical teams.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be Results-focused to exceed expectations

Be actively pro‑inclusive and anti‑racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.