Creative Director - Copy

OLIVER | The Brandtech Group; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

OLIVER | The Brandtech Group in Gurgaon, India, seeks a Creative Director – Copy to lead compelling content for social channels, campaigns, and collaborations. You will shape content plans and drive engagement with strong marketing strategy and AI-enabled creativity.

You will oversee delivery across social content, video, and paid campaigns, while coordinating with internal and external partners, managing budgets, and guiding senior stakeholders to achieve brand objectives.

Qualifications

• Proven ability to craft compelling social content.
• Experience planning and executing campaigns across channels.
• Strong stakeholder management and collaboration.
• Comfort with budgets, agencies, and vendors.
• Creative direction and brand strategy experience.

Responsibilities

• Create content for social channels, campaigns, and moments.
• Plan campaigns, manage calendars, and collaborate with partners and agencies.
• Oversee delivery for social content, short-form video, and paid media.
• Coordinate with global teams and ensure input from cross-functional partners.
• Manage budgets and annual agency/vendor contracting.

Skills

Copywriting

Social content

Campaign planning

Stakeholder mgmt

Agency management

Budgeting

Data analytics

AI familiarity

Creative direction

Brand strategy

Job description

Job Description:

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Creative Director – Copy

Location: Gurgaon, India

About the role:

As a Creative Director – Copy at Google India, you’ll be responsible for crafting compelling content for social media channels, including moments, daily content, and campaigns. With a strong understanding of social media trends and marketing strategies, you’ll develop and implement comprehensive content plans that drive engagement and brand awareness. Your expertise will be sought after by partners and agencies, and you’ll work closely with them to bring creative ideas to life.

What you will be doing:

• Creating content for Google India’s social channels: for moments, every daycontent, and campaigns etc.
• Includes campaign planning, campaign strategy, calendar management, working with partners, creatorsand agencies to create the content
• Oversee creative delivery for always on social content, social first short form video, paid social ads and creator content.
• Manage internal stakeholders across global teams, ensuringgreat workis reported well and inputs are taken from cross functional teams before executing any campaign.
• Manage budgets across different work streams across the campaign lifecycle
• Oversee annual contracting and budgets with agencies and vendors

What you need to be great in this role:

• A strong eye for quality social content
• Organisational and multitasking skills
• Stakeholder management and collaboration
• Being resourceful, a self-starter and inherently innovative and creative in problem solving.
• Adept at brand and creative strategy
• Agency management
• 6-10 years of experience working in marketing: ideally social and digital
• A keen interest in and understanding of social, trends, marketing and how brands are built online
• A strong eye for quality social content
• Organisational and multitasking skills
• Copywriting skills and experience running social channels are areally bigplus
• Being able to work with partners and agencies and bring an idea together
• Coming up withanidea, andproducing it - end to end.
• Self-starter, content producer attitude
• Knowledge and awareness of the social media influencer ecosystem
• Understanding of reading data and working with the analytics team to implement insights as part of content strategy
• Passion for and inquisitive about AI andnew technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learningand listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.