SM ABCD Kolkata

Aditya Birla Sun Life Insurance; West Bengal; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Birla Sun Life Insurance Company Ltd invites a Senior Sales Manager/Sales Manager for Direct Marketing. The role focuses on acquiring life insurance customers via partnerships and referrals, driving fresh client campaigns, and sustaining strong sales health across zones in the life insurance business.

The position demands 4–6 years of relevant experience, a strong track record in sales, and leadership ability to manage a frontline team and deliver targets.

Qualifications

• 4–6 years of Bancassurance sales experience or open market experience.
• Hands‑on experience generating business through Partnerships/Self Sourcing/Referrals.
• Strong understanding of customer profiles.

Responsibilities

• Acquire new Life Insurance customers from Partnerships and Referrals.
• Lead generation from new customers and campaigns.
• Achieve targets for premium and NOP; allocate leads and monitor performance.
• Ensure sales processes, issuance and service are handled smoothly and renewals are maintained.

Skills

Bancassurance sales

Open market

Partnerships

Self Sourcing

Referrals

Customer profiling

Team management

Job description

Job Title

Senior Sales Manager/Sales Manager

Function

Direct Marketing

Department

Direct Marketing

Reporting To

Area/Regional Sales Manager

Superior’s Superior

Zonal Manager

Unit

Birla Sun Life Insurance Company Ltd

Location

Zone

Business

Life Insurance

Desired Candidate Profile and Experience

• 4–6 years of experience in Bancassurance sales (Life Insurance)/open market experience
• Hands‑on experience in generating business through Partnerships/Self Sourcing/Referrals
• Strong understanding of customer profile
• Generate insurance leads through referrals, branch walk?ins, customer data mining

What To Look For In a Candidate

• Presentable, communication skills with quick check on basic maths.
• Check energy levels, hunger for growth & for incentives.
• Look for success stories of sales closures done through open market if any
• Team Handling
• Job Purpose
• Drive Life Insurance Business from fresh customer acquisition across campaigns
• To ensure all the pre and post sales support and services
• To achieve Sales Targets as defined by the organization

Manpower (Nos.)

Direct: 5-7
Indirect: N/A

Key Challenges for the role

• To identify new Life Insurance customers
• To ensure differentiated and segmented approach to various campaigns
• To manage attrition of the front‑line sales force

Principal Accountabilities

Supporting Actions

Acquire New Life Insurance Customers

• Acquire new customers from Partnerships, Referrals
• Lead generation from these new customers

Achieve Targets related to Premium and NOP

• Allocate leads to the team members as per targets decided.
• Periodically monitor and review performance on the assigned topline and health parameters
• Handhold and guide them on the sales process, lead conversion and closure of sale
• Aggressively downloading all the RnR activities running by the organisation.

Executes smooth function of the sales and other processes in order to maximise business potential.

• Communicating any process change or change in any rules and regulations by the help of different training module.
• Ensure that actual sales and service aspects including sales calls, issuance and complaint handling are carried out without any blocks

Ensure relevant people in the right place right time in order to maximise the productivity

• Understanding the strength of the resource and depending on that allocating job responsibility
• Evaluating the opportunity of each business unit and allocating targets as per that.

Execute the right method of business acquisition in order get the profitable mix for the organisation

• Scrutinise the business on regular basis and give the relevant information to superiors
• Achieve Persistency targets as per the company norms so that renewals take place on time
• Take corrective actions related to persistency and health

Recruitment & Training

• To ensure recruitment of team on a time based manner.
• To manage attrition within the specified limits.
• Ensure through continuous on the job training, skill enhancement of team members.
• Job Purpose of Direct Reports

Direct Sales Executive:

To achieve the Sales and health targets set for them as per their goal sheets.

• Relationships (If Applicable)

Internal Frequency Nature

Support Executive’s
Trainers
HR
Issuance Coordinator
Client Service
As and When Required
To Log-in and receipting Policies.
For arranging trainings for the team as well as for the relationships.
To Ensure the policies are Issued on time.
Service-related issues.

External Frequency Nature

Relationship
Daily
Business Development and to ensure the smooth sailing,