SFMC Campaign Operation Specialist

IND - 2028 Takeda Innovations India Private Limited; Bengaluru; Hybrid; INR 3,000,000 - 4,500,000; Full time

Benefits offered by this job

Competitive Salary + Bonus

Hybrid work model

Healthcare Insurance

Life Insurance

Professional Growth

Learning Platforms

Employee Referral Program

Job summary

Takeda Innovations India Private Limited in Bengaluru is seeking a Salesforce Marketing Cloud Campaign Ops Specialist to join our Innovation Capability Center. You will own end-to-end SFMC campaign delivery, work across channels, and leverage Data Cloud segmentation with AI-driven personalization to meet business objectives.

The role requires 6+ years hands-on SFMC experience in omnichannel, strong project management, governance, and collaboration with global teams in a regulated environment.

Qualifications

• 6+ years of SFMC hands on implementation skills in Omnichannel, preferably in Pharma domain.
• Good Understanding of SF Data cloud segmentation.
• Proven experience leading end-to-end service delivery and project management for enterprise-scale digital marketing or customer engagement platforms.
• Strong delivery coordination skills, with demonstrated ability to manage multiple concurrent projects, dependencies, and stakeholders in regulated environments.
• Hands-on experience with platforms such as SFMC, CDP, Brightcove, SpotMe, or comparable customer and channel technologies.
• Solid understanding of governance, compliance, and quality standards within global organizations.
• Strong technical acumen, enabling effective guidance of complex troubleshooting, root cause analysis, and preventative remediation.

Responsibilities

• Own end-to-end campaign service delivery, ensuring consistent quality, performance, and reliability across SFMC, CDP, Brightcove, and SpotMe.
• Lead structured project planning and execution, including scope definition, timeline management, risk identification, dependency tracking, and stakeholder communication.
• Coordinate cross-functional delivery across LOC NGCE and OCE Partners to ensure seamless execution and alignment with strategic priorities.
• Ensure all campaign activities adhere to Takeda’s GPD governance models, quality standards, compliance frameworks, and operating procedures.
• Act as the central delivery coordinator, proactively managing risks, resolving blockers, and driving timely decision-making across stakeholders.
• Provide technical leadership to support complex issue resolution, root cause analysis, and preventative improvements.
• Drive cost and time-to-market efficiencies through reuse of assets, standardized processes, template-based delivery, and continuous improvement initiatives.
• Monitor and report on campaign performance, delivery KPIs, and operational metrics to support transparency and continuous optimization.
• Leverage AI-driven and agentic automation capabilities to optimize campaign operations, including intelligent workflow orchestration, automated quality checks, predictive issue detection, content personalization support, and data-driven decision-making to improve efficiency, scalability, and operational resilience.

Skills

SFMC hands-on

Omnichannel

Data Cloud

Campaign delivery

Project management

Governance & compliance

Cross-functional coordination

Tools

SFMC

CDP

Brightcove

SpotMe

Job description

Job Description

The Future Begins Here At Takeda, we are leading digital evolution and global transformation. By building innovative solutions and future-ready capabilities, we are meeting the need of patients, our people, and the planet. Bengaluru, the city, which is India’s epicenter of Innovation, has been selected to be home to Takeda’s recently launched Innovation Capability Center. We invite you to join our digital transformation journey. In this role, you will have the opportunity to boost your skills and become the heart of an innovative engine that is contributing to global impact and improvement. At Takeda’s ICC we Unite in Diversity Takeda is committed to creating an inclusive and collaborative workplace, where individuals are recognized for their backgrounds and abilities they bring to our company. We are continuously improving our collaborators journey in Takeda, and we welcome applications from all qualified candidates. Here, you will feel welcomed, respected, and valued as an important contributor to our diverse team.

The Opportunity

As a Salesforce Marketing Cloud, Campaign Ops Specialist, you'll combine technical skills on Salesforce Marketing Cloud, Salesforce Data cloud, Agentforce(GENETIC AI) ,business acumen and development qualities to build solutions that enable transformative capabilities within Takeda. You will support the Platform Owner in onboarding and facilitating the effective utilization of these platforms. You will play a key role in developing and building new SFMC Campaigns based on business directions in various channels (email, SMS, event, website) with personalization driven by Salesforce Data Cloud segmentation and intellignece.

Responsibilities

• Own end-to-end campaign service delivery, ensuring consistent quality, performance, and reliability across SFMC, CDP, Brightcove, and SpotMe.
• Lead structured project planning and execution, including scope definition, timeline management, risk identification, dependency tracking, and stakeholder communication.
• Coordinate cross-functional delivery across LOC NGCE and OCE Partners to ensure seamless execution and alignment with strategic priorities.
• Ensure all campaign activities adhere to Takeda’s GPD governance models, quality standards, compliance frameworks, and operating procedures.
• Act as the central delivery coordinator, proactively managing risks, resolving blockers, and driving timely decision-making across stakeholders.
• Provide technical leadership to support complex issue resolution, root cause analysis, and preventative improvements.
• Drive cost and time-to-market efficiencies through reuse of assets, standardized processes, template-based delivery, and continuous improvement initiatives.
• Monitor and report on campaign performance, delivery KPIs, and operational metrics to support transparency and continuous optimization.
• Leverage AI-driven and agentic automation capabilities to optimize campaign operations, including intelligent workflow orchestration, automated quality checks, predictive issue detection, content personalization support, and data-driven decision-making to improve efficiency, scalability, and operational resilience.

Skills and qualifications

• 6+ years of SFMC hands on implementation skills in Omnichannel, preferably in Pharma domain.
• Good Understanding of SF Data cloud segmentation
• Proven experience leading end-to-end service delivery and project management for enterprise-scale digital marketing or customer engagement platforms.
• Strong delivery coordination skills, with demonstrated ability to manage multiple concurrent projects, dependencies, and stakeholders in regulated environments.
• Hands-on experience with platforms such as SFMC, CDP, Brightcove, SpotMe, or comparable customer and channel technologies.
• Solid understanding of governance, compliance, and quality standards within global organizations.
• Strong technical acumen, enabling effective guidance of complex troubleshooting, root cause analysis, and preventative remediation.
• Ability to operate effectively in fast-paced, high-accountability environments with competing priorities and tight timelines.

What Takeda Can Offer You

Takeda is certified as a Top Employer, not only in India, but also globally. No investment we make pays greater dividends than taking good care of our people. At Takeda, you take the lead on building and shaping your own career. Joining the ICC in Bengaluru will give you access to high-end technology, continuous training and a diverse and inclusive network of colleagues who will support your career growth.

Benefits

• Competitive Salary + Performance Annual Bonus
• Flexible work environment, including hybrid working
• Comprehensive Healthcare Insurance Plans for self, spouse, and children
• Group Term Life Insurance and Group Accident Insurance programs
• Health & Wellness programs
• Employee Assistance Program
• 3 days of leave every year for Voluntary Service in additional to Humanitarian Leaves
• Broad Variety of learning platforms
• Diversity, Equity, and Inclusion Programs
• Reimbursements – Home Internet & Mobile Phone
• Employee Referral Program
• Leaves – Paternity Leave (4 Weeks) , Maternity Leave (up to 26 weeks), Bereavement Leave (5 days)

About ICC in Takeda

Takeda is leading a digital revolution. We’re not just transforming our company; we’re improving the lives of millions of patients who rely on our medicines every day. As an organization, we are committed to our cloud-driven business transformation and believe the ICCs are the catalysts of change for our global organization. Locations IND - Bengaluru Worker Type Employee Worker Sub-Type Regular Time Type Full time Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own.

Takeda is an equal opportunity employer.