SEO Specialist

Oben Electric; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Oben Electric in Bengaluru is seeking an experienced SEO & GEO Specialist to drive organic growth across traditional and AI-powered search platforms. The role entails planning, executing, and continuously optimizing SEO roadmaps, improving website visibility, and boosting organic traffic through technical SEO, content optimization, and backlink strategies.

The candidate will work on AEO/GEO, entity optimization, and semantic SEO, collaborating with content creators and the website team to

Qualifications

• Advanced degree (Master’s or equivalent) in Digital Marketing or related field.
• 3+ years in digital marketing with expertise in SEO and website management.
• Hands-on experience with Ahrefs, SEMrush, Google Search Console, GA4, Screaming Frog, Clarity, Looker Studio.

Responsibilities

• Own and execute Oben's end-to-end SEO strategy.
• Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and enhance website visibility.
• Conduct keyword research, on-page, and off-page optimization to maximize search performance.
• Conduct regular technical SEO audits and resolve indexing, crawling, rendering, and site architecture issues.

Skills

SEO

Digital marketing

Website management

Data interpretation

Education

Master’s degree in Digital Marketing or related field

Tools

Ahrefs

SEMrush

Google Search Console

Google Analytics 4

Screaming Frog

Microsoft Clarity

Looker Studio

Job description

Bangalore South, India | Posted on 10/14/2026

Oben Electric is an electric motorcycle start-up, founded in Aug 2020 by IIT & IIM alumni, and is headquartered in Bengaluru. It is an R&D-driven organization designing, developing, and manufacturing electric motorcycles in-house along with critical EV components. This is enabled by a phenomenal team of passionate technologists who bring 25+ years of collective hands-on experience in electric two-wheelers and their components, with a focus on 'Design in India for the World'. It is playing a pivotal role in changing the electric two-wheeler landscape of India with many firsts to its name. It is pioneering the use of advanced battery chemistry such as LFP in E2Ws in the country, which is significantly safer, longer, and cleaner than other widely used battery chemistries. The company also holds 18+ patents for its proprietary technology and EV components. Oben Electric as an early mover is leading the adoption of electric motorcycles in India and intends to become the largest electric motorcycle OEM globally.

Job Description

Job Title: SEO & GEO Specialist

Department: Marketing

Job Summary

We are looking for an experienced SEO & GEO Specialist to lead and drive Oben Electric's organic growth strategy across traditional search engines and AI-powered search platforms (AEO/GEO). This role will be responsible for planning, executing, and continuously optimizing SEO roadmap, improving website visibility, increasing organic traffic, and strengthening Oben's digital authority through technical SEO, content optimization, entity optimization, and backlink acquisition.

Key Responsibilities

1. SEO Strategy and Execution

• Own and execute Oben's end-to-end SEO strategy
  
• Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and enhance website visibility
  
• Conduct keyword research, on-page, and off-page optimization to maximize search performance
  

2. Technical SEO

• Conduct regular technical SEO audits and resolve indexing, crawling, rendering, and site architecture issues
  
• Manage XML sitemaps, robots.txt, canonicals, redirects, structured data, Core Web Vitals, and page speed improvements
  
• Monitor website health using Google Search Console and SEO tool
  
• Coordinate with the website team to implement technical recommendations
  
• Develop and execute backlink acquisition strategies to improve Domain Authority and search rankings
  
• Identify and secure high-quality backlinks through publisher outreach, digital PR, guest articles, partnerships, and industry listings
  
• Monitor backlink profile and eliminate harmful or low-quality links
  

4. On-page SEO & Content Optimization

• Optimize landing pages, product pages, blogs, FAQs, and category pages
  
• Create SEO content briefs & write content along with content writers
  
• Improve internal linking, metadata, schema implementation, image optimization, and content structure
  
• Ensure all new website launches and updates follow SEO best practices.
  

5. AEO / GEO (AI Search Optimization)

• Develop strategies to improve Oben's visibility across AI-powered search platforms including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
  
• Optimize content for conversational search and answer-engine visibility.
  
• Strengthen entity optimization for the Oben brand and products using structured data and semantic SEO
  
• Track prompt visibility and AI search performance, recommending improvements based on emerging trends
  

6. Analytics & Reporting

• Utilize tools like SEMrush, Google Analytics, Microsoft Clarity, and Zoho One CRM for tracking, analysis, and reporting
  
• Conduct A/B and multivariate testing to optimize campaign performance and user experience
  

What We’re Looking For

• Education: Advanced degree (Master’s or equivalent) in Digital Marketing or related field
  
• Experience: 3+ years in digital marketing, with expertise in SEO and website management
  
• Hands-on experience with tools such as Ahrefs, SEMrush, Google Search Console, Google Analytics 4, Screaming Frog, Microsoft Clarity, and Looker Studio
  
• Familiarity with structured data, schema markup, Core Web Vitals, and website architecture
  
• Analytical mindset with strong skills in data interpretation, A/B testing, and attribution modelling
  
• Knowledge of emerging trends and best practices in digital marketing
  
• Familiarity with HTML, CSS, and web development processes (preferred but not mandatory)
  

What You’ll Gain

• Be part of a fast-paced, innovative team shaping the future of electric mobility
  
• Work on impactful projects with opportunities to lead and influence strategy
  
• A supportive environment encouraging professional growth and innovation
  

Requirements

What We’re Looking For

• Education: Advanced degree (Master’s or equivalent) in Digital Marketing or related field
  
• Experience: 3+ years in digital marketing, with expertise in SEO and website management
  
• Hands-on experience with tools such as Ahrefs, SEMrush, Google Search Console, Google Analytics 4, Screaming Frog, Microsoft Clarity, and Looker Studio
  
• Familiarity with structured data, schema markup, Core Web Vitals, and website architecture
  
• Analytical mindset with strong skills in data interpretation, A/B testing, and attribution modelling
  
• Knowledge of emerging trends and best practices in digital marketing
  
• Familiarity with HTML, CSS, and web development processes (preferred but not mandatory)
  

What You’ll Gain

• Be part of a fast-paced, innovative team shaping the future of electric mobility
  
• Work on impactful projects with opportunities to lead and influence strategy
  
• A supportive environment encouraging professional growth and innovation