SEO Expert (4-5 Years Experience)

Premom Health India Pvt Ltd; Bengaluru; Vor Ort; INR 1.000.000 - 1.800.000; Vollzeit

Zusammenfassung

Premom Health India Pvt Ltd in Bengaluru is seeking a seasoned SEO expert who goes beyond rankings to shape our end-to-end visibility across web, app stores, and video, in a world increasingly influenced by AI.

You will own all aspects of search strategy, audits, on-page and technical optimization, ASO, YouTube SEO, and GEO/AEO initiatives, partnering with product, content, and design teams to drive organic growth.

Qualifikationen

• 4–5 years of hands-on SEO experience with a track record of improving organic traffic and rankings.
• Deep understanding of search algorithms across Google, app stores, and YouTube.
• Working knowledge of GEO/AEO principles and how AI tools surface content.
• Excellent analytical skills — able to turn data into decisions.

Aufgaben

• Develop and execute advanced SEO strategies covering on-page, off-page, and technical pillars.
• Perform comprehensive SEO audits with clear action plans and fix crawl/index issues.
• Optimize for organic traffic, SERP rankings, and conversion outcomes.
• Stay ahead of algorithm updates and emerging search behaviours, including AI-generated answers and zero-click SERPs.
• Lead GEO/AEO initiatives and optimize content for AI-generated answers across platforms.
• Structure content with entity clarity, schema markup, and strong E-E-A-T signals.
• Monitor brand visibility in LLM responses and track organic vs. paid growth.
• Lead deep keyword research across Google Search, app stores, and YouTube.
• Run competitor gap analyses and identify high-opportunity topics.
• Collaborate with content, design, and development teams to embed SEO best practices.

Kenntnisse

SEO Strategy

Technical SEO

Analytics

Cross-functional collaboration

GEO/AEO

App Store Optimization

YouTube SEO

Programmatic SEO

Keyword research

Tools

Google Analytics

Search Console

Ahrefs

SEMrush

Jobbeschreibung

Overview

We’re looking for a seasoned SEO professional who goes beyond rankings — someone who understands how search is evolving across traditional engines, AI‑powered discovery, and app ecosystems. You’ll own our end‑to‑end search visibility strategy across web, app stores, and video, and help future‑proof our organic presence in a world increasingly shaped by generative AI.

What You’ll Do

Search Strategy & Execution

• Develop and execute advanced SEO strategies covering on‑page, off‑page, and technical pillars.
• Perform comprehensive SEO audits with clear action plans, resolving Search Console errors and crawl/index issues.
• Optimize for organic traffic, SERP rankings, and conversion outcomes.
• Stay ahead of algorithm updates and emerging search behaviours, including AI‑generated answers and zero‑click SERPs.

Generative & Answer Engine Optimization (GEO / AEO)

• Optimize content to appear in AI‑generated answers across ChatGPT, Perplexity, Google AI Overviews, and similar platforms.
• Structure content with entity clarity, E‑E‑A‑T signals, and schema markup to maximize citation potential.
• Monitor brand and content visibility within large language model (LLM) responses.
• Lead deep keyword research across Google Search, app stores, and YouTube.
• Run competitor gap analyses and identify high‑opportunity, underserved topics.
• Track organic vs. paid growth interplay to inform channel strategy.

Multi‑Platform Optimization

• App Store Optimization (ASO): keyword strategy, metadata, visuals, and conversion optimization for higher organic installs across iOS and Android.
• YouTube SEO: titles, tags, descriptions, thumbnails, and playlist architecture to boost discovery and watch time.
• Programmatic SEO: design and scale templated content strategies for large keyword surfaces (an added advantage).
• Partner with content, design, and development teams to embed SEO best practices across the product and publishing workflow.
• Optimize onboarding flows from organic channels with a retention‑first mindset.
• Develop content briefs aligned to search intent and topical authority.

Analytics & Reporting

• Track performance across Google Analytics, Search Console, Ahrefs, SEMrush, and ASO/YouTube analytics tools.
• Deliver clear insights, ROI reporting, and prioritized recommendations to stakeholders.

What You Bring

• 4–5 years of hands‑on SEO experience with a proven record of improving organic traffic and rankings.
• Strong understanding of search algorithms across Google, app stores, and YouTube.
• Working knowledge of GEO/AEO principles and how AI tools surface content.
• Excellent analytical skills — comfortable turning data into decisions.
• Strong communication skills for cross‑functional collaboration and stakeholder reporting.

Please provide a portfolio link or work examples that show case studies of your mobile UX process.

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