Seo Executive

Freedom Fragrances; Mumbai Suburban; On-site; INR 300,000 - 500,000; Full time

Job summary

Freedom Fragrances in Mumbai is seeking an SEO Executive to boost organic search rankings, drive traffic, and improve online visibility. The role covers on-page, off-page, and technical SEO, plus keyword research and performance analysis.

You will collaborate with content writers and developers, optimize product and category pages, and monitor metrics with GA4 and Search Console. 1–5 years' experience, a related degree, and familiarity with Shopify/WordPress are expected.

Qualifications

• Graduate in Marketing, Business, IT, or a related field.
• 1–5 years of hands-on SEO experience.
• Understanding of on-page, off-page, and technical SEO.
• Familiarity with Shopify or WordPress.
• Basic HTML and website optimization knowledge.

Responsibilities

• Conduct keyword research to identify relevant keywords and improve search rankings.
• Implement on-page SEO strategies, including meta titles, meta descriptions, headings, internal linking, and content optimization.
• Perform off-page SEO activities, including quality link building and backlink management.
• Conduct technical SEO audits to identify and resolve website issues.
• Optimize product pages, category pages, and landing pages for better organic visibility.
• Monitor website performance using Google Analytics 4, Google Search Console, and other SEO tools.
• Analyze keyword rankings, organic traffic, and competitor SEO strategies.
• Collaborate with content writers and web developers to implement SEO recommendations.
• Optimize website structure, page speed, mobile usability, and indexing.
• Prepare regular SEO performance reports and recommend improvements.

Skills

Keyword research

On-page SEO

Off-page SEO

Technical SEO

Analytics

Education

Bachelor's degree in Marketing/IT or related field

Tools

Google Analytics 4

Google Search Console

Shopify

WordPress

Job description

Applicant from Mumbai location only to apply

Job Summary

We are looking for a result-oriented SEO Executive to improve our websites search engine rankings, drive organic traffic, and enhance online visibility. The ideal candidate should have hands‑on experience in on‑page SEO, off‑page SEO, technical SEO, keyword research, and website performance analysis.

Key Responsibilities

• Conduct keyword research to identify relevant keywords and improve search rankings.
• Implement on‑page SEO strategies, including meta titles, meta descriptions, headings, internal linking, and content optimization.
• Perform off‑page SEO activities, including quality link building and backlink management.
• Conduct technical SEO audits to identify and resolve website issues.
• Optimize product pages, category pages, and landing pages for better organic visibility.
• Monitor website performance using Google Analytics 4, Google Search Console, and other SEO tools.
• Analyze keyword rankings, organic traffic, and competitor SEO strategies.
• Collaborate with content writers and web developers to implement SEO recommendations.
• Optimize website structure, page speed, mobile usability, and indexing.
• Prepare regular SEO performance reports and recommend improvements.

Required Skills & Qualifications

• Graduate in Marketing, Business, IT, or a related field.
• 1–5 years of hands‑on experience in SEO.
• Understanding of on‑page, off‑page, and technical SEO.
• Familiarity with website platforms such as Shopify or WordPress.
• Basic understanding of HTML and website optimization.
• Strong analytical skills and attention to detail.
• Ability to stay updated with search engine algorithm changes and SEO best practices.