SEO & AI Search Lead

Kirtilal Kalidas Jewellers; Coimbatore District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Kirtilal Kalidas Jewellers is seeking a senior SEO lead to drive organic growth across our jewellery e‑commerce platforms. You will own technical, on-page, and content SEO, while building an AEO/GEO program to secure AI citations and brand mentions.

You will govern AI crawler exposure, optimize local SEO for 26+ showrooms, and manage complex product schemas for large catalogues. A strong analytics mindset and cross‑functional collaboration are essential.

Qualifications

• Proven ability to plan and execute technical SEO across large e-commerce catalogs.
• Experience structuring content for AI citation (AEO/GEO) and AI‑driven search.
• Strong local SEO across multiple locations with showroom presence.
• Background in catalogue-scale SEO for jewellery or luxury retail.
• Fluency with AI tools for content, clustering, and analysis at scale.
• Maturity in analytics: GA4, Search Console, and attribution in zero-click contexts.

Responsibilities

• Drive organic traffic and revenue across e-commerce sites via technical, on-page, and content SEO.
• Lead AEO/GEO program to secure AI citations and brand mentions beyond rankings.
• Own AI-crawler governance and how brands are represented to AI systems.
• Manage local SEO for 26+ showrooms with Google Business Profiles and location pages.
• Oversee product schema and large catalogues with multi-variant products.
• Deliver SEO/AI-reporting dashboards and educate leadership on AI-era attribution.
• Collaborate with paid media, CRM, content, and dev/IT to align organic with funnel.

Skills

Technical SEO

AEO/GEO

Local SEO

E-commerce SEO

AI content tools

Analytics maturity

Tools

Ahrefs

Semrush

Screaming Frog

AI-visibility trackers

GA4

Google Search Console

Power BI

Job description

Key Responsibilities

• Drive organic traffic and revenue across e-commerce sites through technical, on-page, and content SEO.
• Build and run an AEO/GEO program so our brands are cited in AI Overviews and AI answers; track citations and brand mentions, not just rankings.
• Own AI-crawler governance - manage what content is exposed to AI crawlers (llms.txt, robots directives) and how each brand is represented to AI systems.
• Own local SEO across 26+ showrooms - Google Business Profiles, location pages, review velocity.
• Manage product schema and large, variant-heavy catalogues (metal, carat, size).
• Strengthen entity clarity and off-page authority Knowledge Panels, Organization schema, digital PR, and consistent brand representation across the web.
• Plan organic readiness around demand spikes (Akshaya Tritiya, Dhanteras, wedding & festive seasons).

Reporting & BI

• Own SEO/AI-search reporting: build and maintain Power BI dashboards with help of MIS person covering organic traffic, revenue, rankings, local visibility, and AI citation/mention rate.
• Report performance in a zero-click world - AI-referral traffic, assisted conversions, and mention rate - and educate leadership on why AI-era attribution differs from last-click.

Required Skills

• Strong technical SEO: architecture, Core Web Vitals, structured data, crawlability.
• Proven AEO/GEO capability - structuring content for AI citation.
• Multi-location local SEO experience.
• E-commerce/retail SEO (catalogue-scale), not just B2B/SaaS.
• Fluency using AI tools for content, clustering, and analysis at scale.
• Analytics maturity: GA4, Search Console, and attribution honesty in a zero-click environment.

Tools & Tech Stack

• SEO tools: Ahrefs / Semrush, Screaming Frog, and AI-visibility trackers.
• Analytics & BI: GA4, Google Search Console, Power BI.
• Comfort working with the brands' e-commerce CMS/platform and coordinating changes with dev/IT.

Team & Cross-Functional Scope

• [Individual contributor / manages the in-house SEO function] and briefs and holds accountable external SEO agencies.
• Works closely with paid media, CRM, content, and dev/IT to align organic with the wider funnel.

Experience

• 47 years in SEO, with demonstrable e-commerce results and at least one documented AEO/GEO program.
• High-consideration or trust-driven category experience (jewellery, luxury, finance) strongly preferred.

Nice to Have

• Understanding of jewellery fundamentals (4Cs, gold purity, certification/hallmarking).
• Image and visual-search optimisation (Google Lens, Pinterest).

Regional/multilingual search (Tamil, Telugu, Kannada, Malayalam, Hindi) and voice search