Senior Visual Designer

Testsigma; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading design firm in Bengaluru is looking for a creative designer to take ownership of brand systems and design high-converting landing pages. The ideal candidate should have strong visual design skills, experience with AI-based design tools, and a proactive approach to collaboration and execution. This role focuses on maintaining visual consistency while innovating through AI workflows, requiring a passion for both design and technology.

Qualifications

• Strong visual design fundamentals across layout, typography, color, and composition.
• Experience building and maintaining brand systems, not just applying them.
• Ability to balance strategic thinking with hands-on execution.

Responsibilities

• Own and evolve the visual brand system across colors, typography, and layouts.
• Design high-converting landing pages with strong visual hierarchy.
• Use AI-powered tools to accelerate ideation and production.

Skills

Visual design fundamentals

AI-based design tools

Collaboration and communication

Tools

Figma

Responsive design tools

Job description

What You Will Do :

• Brand Systems & Visual Strategy (Primary Ownership)
• Own and evolve the visual brand system across colors, typography, layouts, components, and iconography
• Define scalable design frameworks that enable speed without losing consistency
• Act as the visual gatekeeper, ensuring all outputs align with brand guidelines while pushing the brand forward
• Translate brand strategy into repeatable visual patterns across channels

Landing Pages & Web Design (High-Impact Execution)

• Design high-converting landing pages with strong visual hierarchy and narrative clarity
• Partner with marketing, product, and growth teams to rapidly iterate and optimize pages
• Ensure responsive, scalable designs that translate cleanly to development

Campaign & Marketing Assets (Daily Operations)

• Design visual assets for campaigns across web, email, social, ads, and events
• Build modular templates to enable faster campaign execution
• Maintain visual consistency across all campaign touchpoints

AI-First Design Execution (How the Work Gets Done)

• Use AI-powered tools to accelerate ideation, exploration, and production
• Create and refine AI-assisted workflows for faster turnaround and higher-quality outputs
• Evaluate, curate, and elevate AI-generated assets to meet brand standards

What We’re Looking For :

Core Design Skills

• Strong visual design fundamentals across layout, typography, color, and composition
• Experience building and maintaining brand systems, not just applying them
• Ability to balance strategic thinking with hands-on execution

AI-First Mindset

• Hands-on experience with AI-based design tools or strong enthusiasm to adopt them fast
• Comfort using AI for iteration and scale while maintaining design judgment
• Clear opinions on where AI helps and where human craft matters

Tools & Workflow

• Proficiency with Figma and modern design tools
• Familiarity with AI-assisted design, image generation, or layout tools
• Understanding of responsive design and design-to-dev handoff

Ways of Working

• System-oriented thinker who designs for reuse and scale
• Comfortable operating in fast-moving environments
• Strong collaboration and communication skills

Bonus Points :

• Experience with B2B SaaS or technical products
• Exposure to motion design or lightweight animation

What Success Looks Like :

• A clear, scalable brand system that accelerates execution
• Landing pages that convert and communicate value effectively
• Faster campaign turnaround powered by AI workflows
• Visual consistency without creative stagnation