Senior Vice President Strategy

WPP; Gurugram District; Hybrid; INR 5,500,000 - 8,500,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Paid time off

Job summary

WPP is seeking a Senior Vice President – Strategy to lead end-to-end strategic planning for a portfolio of global brands. You will drive brand activations, consumer journeys and partnerships to deliver growth.

You will collaborate with client teams, CMOs and external partners, translating insights into strategic roadmaps, overseeing cross-functional initiatives, and mentoring a high-performing team across regions.

Qualifications

• Minimum ~15 years of progressive leadership in strategy, planning, consulting, or media roles.
• Ability to work under pressure.
• Strong ability to dissect complex brand, market, competitive, and internal data to build brand strategy and achieve brand goals.
• Expertise in tools like TGI, GWI and AOP/ scenario planning.
• Experience in Media & platforms.
• Strong communication & presentation skills.
• Presenting a compelling strategic narrative to diverse audiences: senior leadership, client teams, and external partners.
• Persuasion and negotiation to gain stakeholder buy-in.
• Problem-Solving & Critical Thinking.

Responsibilities

• Demonstrate strong understanding of brand challenges, consumers, cultural trends and regional nuances.
• Interpret data/tool outputs and drive storytelling to develop E2E briefs on brands.
• Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are on brief.
• Mentor the team to proactively & reactively work on E2E briefs within deadlines.
• Communicate emerging opportunities and best in class work with client teams to keep them engaged and responsive.

Skills

Leadership

Brand strategy

Work under pressure

Communication

Storytelling

Persuasion

Negotiation

Problem-Solving

Strategic narrative

Cross-functional leadership

Tools

TGI

GWI

AOP/ scenario planning

Job description

Job Description:

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

We are currently looking for a Senior Vice President – Strategyto join usfor one of the biggest global brands. In this role, you willdrive theend-to-endstrategicplanning for all brands in the portfolio, brand activationsand consumermediajourneysto deliver brand goals.

Reporting of the role

This role reports to Strategy Head

3 best things about the job:

• Application of business growth models, brandmediamapping and marketing frameworks to design a custom marketing roadmap for brands that will deliver ambitious business growth– short term and long term.
• You willwork with clientspecialist teams and external partners in conceptualizing, developing and bringingpartnershipsideato life in the form of IPs/ Program,platforms and Partners. Interaction with senior decision makers, CMOs and CEOs at client end to present the WPP media’s perspective and become a trusted partner in their growth plans
• Workwithregional& localcross-functional specialist teams onplanning,activation,data and measurement to make sure it is addressing the strategic roadmap laid out for the business.You’ll ownstrategic project approval & closure till execution handshake.

Responsibilities of the role:

• Demonstrate strong understanding of brand challenges, consumers, cultural trends and regional nuances.
• Interpret data/tool outputs and drive storytelling to develop E2E briefs on brands.
• Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are on brief.
• Mentor the team to proactively & reactively work on E2E briefs within deadlines.
• Communicate emergingopportunitiesand best in class work with client teams to keep them engaged and responsive.

Impact

• Be fully immersed instrategicbrandchallenges &campaigns,AI-ledaudienceprofiling, mediaunderstanding, cultural context & best campaigns in the competitive set – nationally and globally
• Bringing superior understanding ofaudiences,category, competitive landscape, best practices and growth models to the clientportfoliowe handle. Eg: Rising rise of live experiences in GenZ impacting content consumption and hence reduced impact of digital investments.
• Distilling this understanding into implicationsonbrand & campaignstrategy & partnershipsforupcomingcampaigns,productlaunches and regional activations & reviews.
• Demonstrate strong understanding of brand challenges, consumers, cultural activation/partnership spaces and regional nuances
• 4key client engagements with senior stakeholders delivering strategic roadmaps
• Collatingaudiences x brand learningsandcreating strategicplaybooksbybrand
• Land 3 super-sizedpartnershipprojects on the large brands (IP/ Programs/ Platforms) along withbuzz-worthy innovations on individual touchpoints and asstandalone/integrated campaigns
• Recommendanddrivecontentpartnerships as part of overall brand strategy.
• Interpretinsights,learnings,data/tool outputs and drivebrand strategic recommendations
• Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are onbrand goals.
• Mentor the team to proactively & reactively work onStrategy & partnershipbriefs within deadlines
• Communicate emerging opportunities and best in class work with client teams to keep them engaged and responsive

Skills and Experience

• Minimum ~15 years of progressive leadership in strategy, planning, consulting, or media roles.
• Ability to work under pressure
• Strong ability to dissect complexbrand,market, competitive, and internal datatobuild brand strategy and achieve brand goals
• Expertise in tools likeTGI, GWIandAOP&scenario planning
• Experience in Media & platforms
• Strong communication & presentation skills
• Presenting a compelling strategic narrative to diverse audiences: senior leadership,clientteams, and external partners.
• Persuasion and negotiation to gain stakeholder buy-in
• Problem-Solving & Critical Thinking

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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