Senior Territory Sales Executive - B2C

Bunge; Rajpura, Kanpur; On-site; INR 600,000 - 900,000; Full time

Job summary

Bunge in Kanpur, Uttar Pradesh, seeks a Senior Territory Sales Executive – B2C to lead distribution expansion and grow market share in a new territory. You will oversee distributors, drive volume, and forge strong retailer relationships.

The role requires graduate-level education, preferably in Science or Commerce, with FMCG or edible oil sales experience, fluency in Hindi and English, and strong computer skills to implement GTM strategies and field automation.

Qualifications

• Graduate in science or commerce.
• Business management degree preferred.
• Hard core sales experience in FMCG or edible oil.
• Proficient in local language and Hindi; good in English writing and speaking.
• Computer literacy is a must.

Responsibilities

• Manage current distribution network of distributors in the location.
• Expand distribution network, primarily in the location.
• Drive sales volume in the area.
• Develop the market for year-on-year growth for 3–5 years.

Skills

Sales

Market expansion

Team collaboration

Communication

Education

Graduate in science or commerce

Business management degree

Tools

Computer literacy

MS Office

Job description

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Senior Territory Sales Executive - B2C

Date: Oct 27, 2026

City : Kanpur State : Uttar Pradesh (IN-UP) Country : India (IN) Requisition Number: 49043

Business Title: Senior Territory Sales Executive – B2C
Global Job Title: Executive Reports to (position): Manager
Global Function: Commercial Global Department: Sales

Role Purpose Statement :

This is a new market and will be Key growth areas for the Regional business. They needs a close monitoring and Distribution expansion and better focus on infrastructure building. The key responsibility and ownership will bring business growth in the required location.

Main Accountabilities :

• To Manage current distribution network of distributors in the said location.
• Expand distribution network, primarily in the said location
• Drive sales volume in entire area
• This being a new market will have to develop the market for achieving year on year growth for the next 3-5 years.

Impact/Dimensions :

• Major sale of High profit categories ie VP, Oils like SFO will come from this area only, Hence consumer focus and market service need to be of highest quality, along with market activation.

Key Performance Indicators :

• Achieve annual Volume and MAV Targets on monthly/Qtrly basis.
• 100% Geo tagging of created outlets.
• DMS installation at all Distributors above 5 mts avg monthly sales.
• Timely payment collection and Aged AR of less than 10% of total AR
• No expiry of Forecasted stocks in assigned depots

Major Opportunities and Decisions :

• Automation at Field Force level will be the key responsibility.
• Training of DSMs and making them work on SFA will be key factor in execution.
• Automation of Business Partners, DMS installation and execution through 100% fulfilment.
• Increasing the Buying outlets month upon month and analyzing the buying pattern, develop strategy for low selling products/SKUs/Beats/Towns.
• Build personal relations with Self service Stores ,which contribute significantly
• Driving secondary sales.
• Sales Forecasting with 90-95% accuracy.

Management/Leadership:

• Support sales team by sharing of experience and knowledge with team members to empower them and lead them to deliver desired results.
• Should be a team player, with Good product and territory knowledge along with strong communication.
• Strong analytical ability to interpret data and guide team for achieving desired business results.

Key Relationships, Stakeholders & Interfaces:

• Having good market relations and effectively communicate with other support functions, Top Management and the Marketing Team.
• Build good and healthy business relations with the distributors/ wholesalers/ SSS and update them on emerging market trends, to build long term relationship.

Knowledge and Technical Competencies :

• Understanding of FMCG business with an ability to design GTM and execute the same through sales team.
• Oil industry knowledge and distribution systems.
• Ability to work in a dynamic market and demonstrate conviction by guiding team to desired results.
• Problem solving attitude is the key leadership skill required for this position.

Education/Experience :

• Graduate, preferably Science or Commerce.
• Business management degree will be preferred.
• Hard core Sales experience in FMCG or Edible oil business with top companies.
• Should be proficient in Local Language and Hindi, should also be good in English writing and speaking
• Computer knowledge is must.

At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of ~34,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they’re grown to where they’re needed—in faster, smarter, and more efficient ways. We are a world leader in grain origination, storage, distribution, oilseed processing and refining, offering a broad portfolio of plant-based oils, fats, and proteins. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com.

Every day our people exemplify these values, which represent Bunge at its core:

• We Are One Team – Collaborative, Respectful, Inclusive
• We Lead The Way – Agile, Empowered, Innovative
• We Do What’s Right – Safety, Sustainability, With Integrity

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