Area Sales Manager I - B2B

Bunge Iberica SA; Bengaluru; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Bunge is seeking an Area Sales Manager-I B2B in Bengaluru to lead the Masterline business within the Foods Division. You will drive distributor partnerships, expand buying outlets, and push automation at distributor and field-force levels to grow volumes.

This role reports to the Regional Sales Manager within Commercial/Sales. Candidates should have graduation and 6–8 years FMCG experience, with current 3–4 years in food-related institutional sales, and willingness to travel in the designated

Qualifications

• Graduation and above in a relevant field with FMCG exposure.
• 6-8 years minimum experience in FMCG sector.
• Current 3-4 years in food/commodity institutional sales preferred.
• Total career around 7 years. Experience in institutional sales and key accounts beneficial.

Responsibilities

• Achieve Masterline volumes and grow volumes in the territory.
• Increase buying outlets as per targets.
• Implement automation at distributor level.
• Implement automation at field force level.
• Maintain commercial control, AR and NDСs.
• Manage DSM and field force efficiency per norms.

Skills

Strong Execution

Good Computer knowledge

Strong Analytical skills

Education

Graduation and Above

Experience of minimum 6-8 Years in FMCG.

Current 3 - 4 years preferably in food related or commodity related institutional sales function

Total experience should be around 7 yrs

Handling of institutional sales & key accounts

Job description

Date: Sep 22, 2026

Location: IN

City : Bangalore State : Karnātaka (IN-KA) Country : India (IN) Requisition Number: 48258

Business Title: Area Sales Manager-I B2B

Reports to: Regional Sales Manager

Global Function: Commercial

Global Department: Sales

Role Purpose Statement

To manage the Masterline Business in said location under the Foods Division of Bunge. This is a new market and will be Key growth areas for the Regional business. They needs a close monitoring and Distribution expansion and better focus on infrastructure building. The purpose of this role is to work closely with the distributors and customers to drive the sales in their particular Territory.

Main Accountabilities

• To achieve the Bunge Specialty Fats & Masterline volumes in tones
• Increasing Buying outlets as per target
• Implementation of Automation at Distributor Level
• Automation at Field Force Level
• Commercial Control, AR and NDCs
• Manage DSM and Field Force Efficiency as per prescribed norms.

Impact/Dimensions

• 1. Major sale of High profit categories will come from this area only, Hence consumer focus and market service need to be of highest quality, along with market activation.
• 2. Servicing big business partners/Distributors.

Special requirements, external and internal contacts, travel, working conditions, etc

• Travel across specified/ designated area markets as described and assigned by the RSM/ National Sales Manager.
• External contacts: Distributors, Institutions, Suppliers and other channel partners
• Internal contacts : AVP – Institutional Sales, National Sales Manager, Masterline sales team, All manufacturing plants of Bunge, Indirect salesman, Human Resources Team, Finance Team, R & D Team

Key Performance Indicators

• 1. Volume
• 2. Buying Outlets
• 3. No of Working DSMs
• 4. DSM/FF Efficiency

Major Opportunities and Decisions

• Automation at Field Force level will be the key responsibility.
• Training of DSMs and making them work on SFA will be key factor in execution.
• Automation of Business Partners, DMS installation and execution through 100% fulfilment.
• Increasing the Buying outlets month upon month and analyzing the buying pattern, develop strategy for low selling products/SKUs/Beats/Towns.
• Build personal relations with Self service Stores ,which contribute significantly.
• Driving secondary sales.
• Sales Forecasting with 90-95% accuracy

Management/Leadership

• Geographical knowledge of rural areas
• Expertise of Trade.
• Strong team handling skills.

Key Relationships, Stakeholders & Interfaces

• External are distributors; internal are their managers
• External contacts: Distributors, Institutions, Suppliers and other channel partners
• Internal contacts : AVP – Institutional Sales, National Sales Manager, Masterline sales team, All manufacturing plants of Bunge, Indirect salesman, Human Resources Team, Finance Team, R & D Team

Knowledge and Technical Competencies

• Strong Execution
• Good Computer knowledge
• Strong Analytical skills

Education/Experience

• Graduation and Above
• Experience of minimum 6-8 Years in FMCG.
• Current 3 - 4 years preferably in food related or commodity related institutional sales function
• Total experience should be around 7 yrs
• Handling of institutional sales & key accounts

At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of ~34,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they’re grown to where they’re needed—in faster, smarter, and more efficient ways. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com.

Every day our people exemplify these values

• We Are One Team - Collaborative, Respectful, Inclusive
• We Lead The Way - Agile, Empowered, Innovative
• We Do What’s Right - Safety, Sustainability, With Integrity

If this sounds like you, join us! We value and invest in people who believe in our purpose and are excited to live it every day – people who #ProudtoBeBunge