Senior Specialist - Creative Strategy

Affinity Global; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

Affinity Global in Mumbai is searching for an experienced Creative Strategist to lead innovative advertising campaigns across Mobile and CTV platforms. This role demands a strong ability to create compelling narratives and collaborate with cross-functional teams to deliver impactful advertising solutions.

The ideal candidate will possess up to 2 years of relevant experience and showcase excellent storytelling and copywriting skills, preferably with a background in digital advertising. Join a dynamic team that thrives in a fast-paced environment.

Qualifications

• Up to 2 years of experience in advertising or creative strategy.
• Strong storytelling and copywriting skills for digital formats.
• Good design sensibility and awareness of UI/UX principles.

Responsibilities

• Conceive and execute interactive Mobile and CTV campaigns.
• Conduct brand and audience research for campaign ideas.
• Write engaging short-form copy for mobile and CTV.

Skills

Storytelling

Copywriting

AI Content Creation

Brand & Consumer Research

Tools

AI tools

Presentation tools

Job description

Affinity is pioneering new frontiers in AdTech by building solutions that go beyond today’s limitations and unlock new monetization opportunities for both publishers and advertisers. With a global team of 600+ professionals across the US, Europe, and Asia, we are developing privacy-first advertising infrastructure that thrives beyond traditional walled gardens.

We empower publishers to maximize the value of their digital assets while enabling advertisers to connect with highly engaged, high-intent users through innovative and scalable touchpoints.

About the Role

We are looking for an experienced Creative Strategist with a drive to work in a fast-paced environment while thinking quickly on their feet. Unlike standard advertising solutions, we empower brands to weave effective narratives by integrating mobile sensors, features, and interactivity into our ads, across the Mobile & CTV platforms.

The candidate will apply such cutting-edge technology solutions to bring industry-first innovations and award-winning ideas to mCanvas clients.

The primary responsibility of this position is to create strong conceptual and strategy-based advertising across smart devices for clients. The role leads the creative studio culturally and is responsible for the quality of the creative product and output.

Interested candidates are requested to share the updated & relevant portfolio in their CVs & applications.

About mCanvas

mCanvas is Affinity Global's mobile advertising business, focused on experiential storytelling across smart devices through immersive, interactive ad experiences designed to evoke emotion and build audience connections. Its offerings span sensor-led mobile ads, standard banner creatives, and dynamic CTV formats for omnichannel campaigns. It reaches over a billion users globally, including strong presence across markets including the US, UK, Germany, India, and Southeast Asia.

Key Responsibilities

• Creative Ideation: Conceive, develop, and execute interactive Mobile and CTV advertising campaigns for global clients.
• Brand & Consumer Research: Research the brand, audience, market, competitors, and cultural trends to create relevant campaign ideas.
• Storytelling & Copywriting: Write sharp, engaging, short-form copy suited for mobile screens, CTV formats, and interactive ad experiences.
• AI Content Creation: Use AI tools to generate and iterate on images, videos, audio, storyboards, visual references, and campaign mockups.
• Ad Visualization: Visualize the full ad experience, including user journey, interaction flow, copy, visuals, animations, and overall narrative.
• Technology Exploration: Explore mobile-first capabilities such as touch, gyroscope, accelerometer, camera, voice, and other sensor-led interactions.
• Cross-Functional Collaboration: Work closely with Account Management, Sales, Design, Development, and Production teams to bring ideas to life.
• Campaign Ownership: Manage creative clarity, timelines, documentation, feedback, and final delivery with accountability and attention to detail.
• Client Presentation: Present ideas clearly by explaining the concept, user experience, brand relevance, and campaign objective.
• Trend Awareness: Stay updated on global trends across advertising, mobile, CTV, AI, content, social media, global markets and consumer behaviour.
• Performance Understanding: Understand campaign KPIs and ad metrics to evaluate the success and effectiveness of creative ideas.

Required Skills & Experience

• Up to 2 years of relevant experience in an agency, digital advertising, creative strategy, content, or interactive media role.
• Strong storytelling abilities to turn a brand brief into a clear, engaging, and interactive campaign idea.
• Copywriting skills and a strong command over short-form copy, especially for mobile-first and digital ad formats.
• Good visual and design sensibility, with an awareness of web technologies and UI/UX principles to imagine ad experiences that look strong, feel intuitive, and are creatively executable.
• Experience using AI tools for image generation, video generation, audio generation, storyboarding, references, and prompt writing.
• Digital Advertising Understanding: Knowledge of Mobile and CTV ad formats, screen behavior, user attention, and interaction possibilities.
• Experience working with cross-functional teams across creative, client servicing, sales, design, development, and production.
• Excellent English grammar, vocabulary, and writing skills, with the ability to create copy for global audiences.
• Ability to manage priorities, take accountability, meet deadlines, and work sincerely in a fast-paced environment.
• Ability to explain creative ideas with clarity and connect them back to the brief, audience, and brand objective.
• Knowledge of global culture, social media behavior, digital content trends, and consumer habits.
• Familiarity with KPIs such as engagement rate, CTR, completion rate, interaction rate, viewability, and conversions.
• Fluency in languages other than English is a plus, especially for global or regional campaign work.
• Basic familiarity with tools used for presentations and design.