Senior - Software Engineer MarTech (Adobe Experience Platform & Real-Time CDP)

Alliance Data Systems, Inc.; Bengaluru; Hybrid; INR 1,800,000 - 3,000,000; Full time

Job summary

Bread Financial in Bengaluru, India is seeking a Senior Software Engineer to bridge enterprise data pipelines and marketing activation platforms within the Adobe ecosystem. You will own ETL processes, data lakes, and enterprise integrations, enabling customer profiles, segmentation, and activation use cases.

The role covers full-stack development and mentoring junior engineers. You will collaborate across data engineers, design, and product teams to deliver scalable financial tech solutions,

Qualifications

• Bachelor’s degree in CS or related field.
• 1 cloud certification- AWS cloud practitioner, Microsoft Azure Fundamentals or Google Cloud- Cloud Digital Leader
• 5-8 years of work experience in related field (Software Development Life Cycle across Full Stack, Frontend and Backend Development and UI / UX engineering)

Responsibilities

• Create and execute unit tests to ensure issues are proactively identified.
• Analyze and review code to identify causes of errors and defects and remediates known errors.
• Define and enforce relevant code standards.
• Estimate and size work based on high-level requirements.
• Continuously improve applications and processes for quality, efficiency, and user experience.
• Design and lead the development of complex software solutions, ensuring alignment with business goals.
• Oversee the software development lifecycle, ensuring quality and timeliness, conduct code reviews to maintain software integrity.
• Optimize system performance and scalability through modern frameworks.
• Lead code reviews and testing practices.
• Resolve system defects and bottlenecks to ensure reliability and scalability.
• Cultivate relationships across roles and organizations to maximize collaboration, partnership, and efficiency.
• Provide peer coaching and feedback formally and informally.
• Strive to influence the team to generate support to achieve desired business outcomes.
• Request and utilize feedback to foster personal development.
• Proficient in at least two and ideally three programming languages and develop or maintain at least three applications.
• Work autonomously, providing technical supervision to peers while demonstrating appreciable business knowledge within the general financial services and marketing domains.
• Ability to drive projects within the team initiatives such as Github, Copilot or AWS Migration.

Skills

Java

JavaScript

Full Stack Development

Agile Methodology

DevOps

Education

Bachelor's Degree in Computer Science or related field

Tools

Azure Functions

Azure SQL

AWS

Adobe Experience Platform (AEP)

React.js

Angular

Flutter

SDK

GitHub Copilot / AWS Migration

Job description

Job Summary

This role will serve as the bridge between enterprise data pipelines and marketing activation platforms. Working closely with Data engineers to have ownership around ETL processes, data lakes, and enterprise integrations, this position will focus on enabling customer profiles, audience segmentation, and activation use cases within the Adobe ecosystem. The Senior Software Engineer is responsible for developing and enhancing financial technology solutions by translating requirements into functional software. Engineers in this role actively participate in coding, testing, and code reviews while improving applications and processes for scalability and efficiency. This role involves, working independently to identify issues or defects that may arise from system enhancements that would reduce the quality of a product. This role requires implementing full stack development efforts across the SDLC, improving frontend, backend, and UI/UX components. This position also involves mentoring Associate Software Engineers and Software Engineers and collaborating across teams to deliver high-quality solutions.

Essential Job Functions

• (15%) Create and execute unit tests to ensure issues are proactively identified.
• Analyze and review code to identify causes of errors and defects and remediate known errors.
• Define and enforce relevant code standards.
• Estimate and size work based on high-level requirements.
• Continuously improve applications and processes for quality, efficiency, and user experience.
• (15%) Design and lead the development of complex software solutions, ensuring alignment with business goals.
• Oversee the software development lifecycle, ensuring quality and timeliness, conduct code reviews to maintain software integrity.
• (15%) Optimize system performance and scalability through modern frameworks.
• Lead code reviews and testing practices.
• Resolve system defects and bottlenecks to ensure reliability and scalability.
• (15%) Strategize UI/UX enhancements to improve user experience.
• Collaborate with design and development teams to create intuitive interfaces.
• Gather and analyze user feedback to drive usability improvements.
• (15%) Cultivate relationships across roles and organizations to maximize collaboration, partnership, and efficiency.
• Provide peer coaching and feedback formally and informally.
• Strive to influence the team to generate support to achieve desired business outcomes.
• Request and utilize feedback to foster personal development.
• (15%) Proficient in at least two and ideally three programming languages and develop or maintain at least three applications.
• Work autonomously, providing technical supervision to peers while demonstrating appreciable business knowledge within the general financial services and marketing domains.
• Ability to drive projects within the team initiatives such as Github, Copilot or AWS Migration.

Minimum Qualifications

• Bachelor’s Degree in Computer Science or related field of study or equivalent, relevant work experience
• 1 cloud certification- AWS cloud practitioner, Microsoft Azure Fundamentals or Google Cloud- Cloud Digital Leader
• 5-8 years of work experience in related field (Software Development Life Cycle across Full Stack, Frontend and Backend Development and UI / UX engineering)

Preferred Qualifications

• 8+ years years related work experience Adobe Experience Platform (AEP) Web/Mobile SDK and Data Collection (Adobe Launch) implementation and event tracking
• XDM schema design, identity namespace configuration, profile merge policies, and identity governance
• Real-Time CDP audience creation, segmentation, and activation
• Destination configuration and outbound integrations
• Privacy, consent management, data governance, and regulatory compliance (GDPR/CCPA)
• Customer profile management and audience activation strategies
• Adobe Certified Expert – Real-Time CDP Developer
• Adobe Certified Expert – Adobe Experience Platform Developer

Skills

Agile Methodology DevOps Java (Programming Language) JavaScript Microsoft Azure Functions Microsoft Azure SQL Full Stack Development AWS Development React.js Angular Flutter Software Development Kit (SDK) Adobe Experience Platform (AEP) Intelligent Services

Reports To

Manager and above Direct Reports: 0

Work Environment

Normal office environment, hybrid.

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

About Bread Financial

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression. Bread Financial (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, technology, electronics, jewelry, home and specialty apparel through our co-brand and private label credit cards and pay-over-time products providing choice and value to our shared customers. Additionally, we offer Bread Financial general purpose credit cards and saving products that empower our customers and their passions for a better life. Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit breadfinancial.com or follow us on Instagram and LinkedIn. All job offers are contingent upon successful completion of credit and background checks. Bread Financial is an Equal Opportunity Employer.

Job Family: Information Technology

Job Type: Regular

About Bread Financial As a tech-forward financial services company, we strive to create value for both our customers and our associates. At Bread Financial, you are empowered to thrive. Our company is bold, tenacious and innovative, challenges you to be your best, respects your voice, recognizes your contributions, cares for your total well-being, and has a collaborative, kind and inclusive culture that fosters growth and success. Bread Financial is headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its approximately 7,000 global associates. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally.