Senior SFMC And Data Cloud Solution Specialist

AstraZeneca; Chennai District; Hybrid; INR 1,800,000 - 3,000,000; Full time

Job summary

AstraZeneca is seeking an experienced Salesforce Marketing Cloud professional in Chennai to architect and deliver omnichannel campaigns at scale. You will own journey orchestration, data modeling, and integrations, partnering across marketing, IT, and data teams to drive measurable outcomes.

With 5+ years in marketing automation and 1–2 years in Salesforce Data Cloud, you will mentor peers, enforce best practices, and contribute to global deployment projects.

Qualifications

• Minimum 5+ years in marketing automation or tech with substantial SFMC experience.
• 1–2 years mandatory Salesforce Data Cloud implementation experience.
• Experience delivering solutions across multiple clients/brands/geographies.
• Strong ownership, communication and stakeholder engagement.
• Proficiency in AMPscript, SSJS, HTML/CSS, JavaScript, JSON and SQL.

Responsibilities

• Lead design and rollout of SFMC solutions across Email Studio and beyond.
• Build cross-channel journeys with precise entry criteria and re-entry rules.
• Deliver compliant, scalable campaigns across Email, MobileConnect, WhatsApp, MobilePush.
• Develop dynamic experiences using AMPscript/SSJS and CloudPages.
• Design data models with Data Extensions, segmentation, and retention strategies.
• Maintain Automation Studio workflows and ensure reliable operations.
• Design and implement secure integrations via REST/SOAP APIs and webhooks.
• Configure Data Cloud streams and audience activation across destinations.
• Mentor junior developers and conduct code reviews; drive standards.
• Collaborate with global stakeholders and cross-functional teams.

Skills

SFMC Knowledge

Journey Builder

Automation Studio

Email Studio

MobileConnect

MobilePush

CloudPages

AMPscript

SSJS

HTML/CSS

JavaScript

JSON

SQL

Data Extensions

REST/SOAP APIs

Data Cloud

Identity Resolution

Campaign Orchestration

Platform Automation

Solution Leadership

Education

Bachelor’s degree in engineering/computer science/IT or related field

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

REST/SOAP APIs

Job description

Job Description:

Introduction to role

Are you ready to turn complex data and modern marketing tech into important, timely engagement that improves patient experiences and business outcomes? In this role, you will develop end-to-end omnichannel solutions that deliver relevant messages via email, text, WhatsApp, and mobile push. Your work will bring clarity, speed, and measurable value to our collaborators.

You will join a high-performing, digitally savvy team that partners across functions to unlock the full potential of Salesforce Marketing Cloud and Data Cloud. Your work will enable smarter targeting, seamless integrations, and reusable assets that scale globally. Can you see yourself being responsible for the journey from design to activation, and mentoring others to set the standard as we move faster together?

Accountabilities

• Omnichannel Solution Ownership: Lead design, configuration, implementation, testing, deployment, monitoring, and optimization of Salesforce Marketing Cloud solutions that deliver measurable outcomes.
• Journey Orchestration: Build sophisticated, cross-channel journeys in Journey Builder using precise entry criteria, decisioning, goals, re-entry rules, contact policies, and exits to drive conversion and retention.
• Campaign Execution: Deliver compliant, scalable campaigns across Email Studio, MobileConnect, WhatsApp, and MobilePush, including consent, subscription, personalization, and channel-specific execution.
• Personalization Engineering: Develop dynamic experiences using AMPscript, Server-Side JavaScript, HTML/CSS, CloudPages, landing pages, and subscription or preference centers to increase relevance and performance.
• Marketing Data Engineering: Design efficient data models with Data Extensions, Contact Builder, attribute groups, send relationships, segmentation logic, and retention strategies to improve precision and deliverability.
• Automation and Platform Ops: Build and maintain Automation Studio workflows using SQL, Data Extract, File Transfer, Import, Filter, and Script activities; ensure reliable operations, monitoring, and incident resolution.
• Integration and APIs: Design and implement secure, scalable integrations using REST and SOAP APIs, webhooks, JSON payloads, authentication patterns, SFTP, and platform connectors to unlock new use cases.
• Data Cloud Audience Building: Configure Data Cloud data streams, DLO/DMO models, identity resolution, derived analytics, and segments; activate unified audiences into Marketing Cloud and other destinations.
• Cross-Functional Partnership: Translate marketing and business requirements into scalable, supportable technical solutions; collaborate with data, architecture, product, and IT teams to resolve ingestion, identity, consent, and performance challenges.
• Reusable Accelerators: Identify automation and platform improvements; build reusable components, standards, and accelerators to increase speed-to-market across brands and markets.
• Technical Leadership: Provide code reviews, troubleshooting, documentation, training, and mentoring for junior team members; chip in to solution architecture, design documentation, estimation, governance, and handover.
• Continuous Improvement: Optimize performance, enforce coding standards and coordinate release management, and champion guidelines that drive operational efficiency and consistent quality.

Essential Skills/Experience

• Strong hands-on expertise in Email Studio, Content Builder, Contact Builder, Journey Builder, Automation Studio, MobileConnect, MobilePush, CloudPages, and SFMC setup or administration.
• Experience in carrying out email, SMS, WhatsApp, and push notification use cases.
• Advanced AMPscript and SSJS; strong HTML/CSS; working knowledge of JavaScript, JSON, and reusable development patterns.
• Expert SQL skills and strong understanding of relational data models, Data Extensions, segmentation, data quality, retention, and contact architecture.
• Good hands-on knowledge of REST and SOAP APIs, authentication, web services, webhooks, SFTP, connectors, and integration troubleshooting.
• Minimum 1-2 years of hands-on implementation experience with ingestion, harmonization, identity resolution, segmentation, calculated insights, and activation.
• Experience with testing, QA, deployment, monitoring, incident resolution, performance optimization, documentation, and release governance.
• 5+ years of overall experience in marketing automation or marketing technology, including substantial hands‑on Salesforce Marketing Cloud implementation experience.
• Minimum 1-2 years of hands‑on Salesforce Data Cloud implementation experience is mandatory.
• Proven experience delivering solutions for multiple clients, business verticals, brands, or geographies in a consulting, shared‑services, agency, or enterprise environment.
• Experience owning technical workstreams or solutions from discovery and design through build, deployment, and operational support.
• Bachelor’s degree in engineering, computer science, information technology, business systems, or a related discipline, or equivalent relevant experience.
• Confidently engage with global stakeholders, clarify requirements, challenge assumptions constructively, and communicate risks, dependencies, and recommendations.
• Facilitate solution workshops, technical discussions, demonstrations, knowledge‑transfer sessions, and structured training programs.
• Mentor junior developers and campaign specialists through coaching, code reviews, reusable standards, and hands‑on problem solving.
• Demonstrate strong ownership, customer focus, collaboration, analytical thinking, and the ability to make informed decisions in ambiguous situations.
• Present technical concepts clearly to both technical and non‑technical audiences.

Desirable Skills/Experience

• Awareness or practical exposure to Marketing Cloud Next, including its evolving capabilities and alignment with Data Cloud‑led marketing workflows.
• Experience connecting SFMC and Data Cloud with Salesforce CRM, external content platforms, consent systems, analytics platforms, or other enterprise applications.
• Knowledge of Salesforce Personalization, Einstein capabilities, MuleSoft, Apex, SOQL, DevOps or CI/CD practices, and source‑control workflows.
• Exposure to regulated‑industry campaign operations, privacy, consent, data‑governance, and security requirements.
• Relevant Salesforce certifications such as Marketing Cloud Engagement Administrator, Developer, Consultant, Email Specialist, or Data Cloud Consultant.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life‑changing medicines. In‑person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Why AstraZeneca

Here, your craft in Salesforce Marketing Cloud and Data Cloud directly fuels how we serve patients and scale our science. You will work side by side with marketers, data scientists, engineers, and product leaders to build interoperable, enterprise‑grade solutions using modern platforms and data‑driven decision making. We combine an entrepreneurial attitude with strong ethics and visibility, empowering you to take hard‑working risks, move with pace, and see your ideas become reality. We value patience alongside ambition, pairing high standards with genuine support so you can grow your impact, broaden your skills, and build a reputation on work that matters.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Date Posted

24-Sept-2026

Closing Date

11-Oct-2026

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry‑leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non‑discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.