Senior Sales Officer - HORECA (3-12 yrs)

PRABHA DAIRY; Kolkata District; On-site; INR 8,00,000 - 15,00,000; Full time

Job summary

A leading dairy company is seeking an experienced Sr. Sales Officer for its HORECA segment in Kolkata. The role requires strong FMCG sales experience and excellent communication skills to drive sales of dairy products. Responsibilities include client acquisition, relationship management, and sales strategy execution. The ideal candidate should have 3-12 years of relevant experience and be willing to travel within the territory.

Qualifications

• 3-12 years of experience in FMCG/HORECA sales.
• Excellent understanding of the HORECA market and customer needs.
• Willingness to travel within the assigned territory.

Responsibilities

• Develop and execute sales strategies to achieve sales targets.
• Identify and onboard new HORECA clients.
• Maintain relationships with existing clients.

Skills

FMCG/HORECA sales experience

Strong communication skills

Negotiation skills

Analytical skills

Job description

Overview

Job Description: We are looking for an experienced HORECA Sr. Sales Officer to drive sales of our dairy products (especially ghee) in the Hotels, Restaurants, Cafes, and Catering (HORECA) segment. The ideal candidate will have a strong background in FMCG/HORECA sales, excellent communication skills, and a proven ability to build lasting business relationships.

Responsibilities

• Develop and execute sales strategies to achieve monthly and quarterly sales targets.
• Identify and onboard new HORECA clients (hotels, restaurants, caterers, and cafs).
• Maintain strong, long-term relationships with existing clients to ensure repeat business.
• Negotiate pricing, payment terms, and contracts in line with company policies.
• Monitor competitor activities and market trends to identify new growth opportunities.
• Prepare and submit daily/weekly sales reports and forecasts to the management.
• Coordinate with supply chain, marketing, and accounts teams to ensure smooth order execution and customer satisfaction.
• Represent the company at trade fairs, exhibitions, and HORECA industry events.

Key Skills & Requirements

• 3-12 years of experience in FMCG/HORECA sales.
• Strong communication, negotiation, and interpersonal skills.
• Excellent understanding of the HORECA market and customer needs.
• Target-driven with strong analytical and reporting skills.
• Willingness to travel within the assigned territory.

Key Performance Indicators (KPIs)

• Sales growth and revenue achievement.
• New client acquisition.
• Customer retention rate.
• Market share expansion in the HORECA segment.