Senior Sales Executive(B2B)- Institutional sales

SG Oasis; Hyderabad; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Performance-driven incentives

Dynamic and entrepreneurial work 환경

Job summary

SG Oasis in India seeks a Sales Executive/Senior Sales Executive to drive HoReCa sales for specialty coffee, building relationships with premium cafs, restaurants, and hospitality partners while expanding the B2B footprint.

You will onboard new hotels and eateries, nurture existing accounts, coordinate with operations and marketing, and travel locally to meet targets across Hyderabad and Bengaluru.

Qualifications

• 2-5 years of HoReCa / B2B sales experience (coffee, FMCG, premium food & beverage)
• Excellent communication, negotiation, and relationship management skills
• Willingness to travel locally

Responsibilities

• Develop and grow HoReCa sales by onboarding new hotels, cafés, and restaurant clients
• Manage and strengthen relationships with existing premium accounts
• Drive sales of specialty coffee products across B2B channels
• Identify new business opportunities in cafés, fine dining restaurants, boutique hotels, and corporate clients
• Collaborate with café partners to promote retail packs and increase off-take
• Plan and execute product presentations, sampling sessions, and client meetings
• Work with internal teams to ensure smooth order fulfillment
• Monitor market trends and competitor activities

Job description

Role & responsibilities

Job Title: Sales Executive / Senior Sales Executive

HoReCa (Specialty Coffee)

Location: Hyderabad/ Bangalore

Department: Sales(Institutional Sales)

Job Summary: We are looking for a dynamic and result-oriented Sales Executive to drive HoReCa (Hotels, Restaurants, Cafs) sales for our specialty coffee range. The role focuses on developing strong relationships with premium cafs, restaurants, and hospitality partners, while expanding our footprint in the B2B segment. Experience in gifting sales and handling premium clientele will be an added advantage.

Key Responsibilities:

• Develop and grow HoReCa sales by onboarding new hotels, cafs, and restaurant clients
• Manage and strengthen relationships with existing premium accounts
• Drive sales of specialty coffee products across B2B channels
• Identify new business opportunities in cafs, fine dining restaurants, boutique hotels, and corporate clients
• Collaborate with caf partners to promote retail packs and increase off-take
• Plan and execute product presentations, sampling sessions, and client meetings
• Work closely with internal teams (operations, marketing, supply chain) to ensure smooth order fulfillment
• Monitor market trends, competitor activities, and customer preferences
• Achieve monthly and quarterly sales targets
• Support gifting sales initiatives, especially during festive and corporate seasons

Key Requirements:

• 2-5 years of experience in HoReCa / B2B sales (preferably in coffee, FMCG, or premium food & beverage)
• Strong network within cafs, restaurants, and hospitality industry is preferred
• Experience in handling premium or luxury clientele will be an added advantage
• Exposure to gifting or corporate sales is a plus
• Excellent communication, negotiation, and relationship management skills
• Self-driven, proactive, and target-oriented mindset
• Willingness to travel locally as required

Preferred Skills:

• Knowledge or passion for specialty coffee
• Strong presentation and client engagement skills
• Ability to upsell and cross-sell products
• Basic understanding of caf operations and HoReCa dynamics

What We Offer:

• Opportunity to work with a growing specialty coffee brand
• Exposure to premium HoReCa clients and market
• Performance-driven incentives
• Dynamic and entrepreneurial work environment
• Industry standard Salary

Note:

Candidates with prior experience in gifting sales and managing premium cafs/restaurants will be given preference