Senior Relationship Manager-Branch Banking

Ujjivan Small Finance Bank; Maharashtra; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Ujjivan Small Finance Bank is seeking a Senior Relationship Manager for its Branch Banking segment. The role focuses on high-net-worth client relationship management, cross-selling financial products, and growing liabilities within the Priority Banking segment.

The ideal candidate has 4-6 years of banking experience, with HNI exposure, and holds an MBA/PGDM. IRDA certification is desirable. Reporting to Priority Area Manager, this full-time position is based in the Branch network.

Qualifications

• Graduate or MBA/PGDM required.
• 4-6 years in Banking, preferably HNI acquisition/relationships.
• IRDA Certification mandatory.

Responsibilities

• Manage high-net-worth client relationships as the single point of contact.
• Drive liability growth and balance sheet size across selected branches.
• Cross-sell mutual funds, SIPs, insurance, and other financial products.
• Provide financial solutions and advice to Emerging HNI & HNI customers.
• Maintain updated CRM records and MIS with accurate activity tracking.
• Coordinate with Branch Teams, Marketing, Product & TPP, and Compliance.

Skills

Branch Banking & Liability products

Cross-functional teamwork

Self-starter

Education

Graduate/MBA/PGDM

Job description

JOB TITLE: Senior Relationship Manager

GRADE: SM

DEPARTMENT: Branch Banking

LOCATION: Branch

SUB-DEPARTMENT: Business

TYPE OF POSITION: Full-time

REPORTS TO: Priority Area Manager

ROLE PURPOSE & OBJECTIVE

• Sr. Banking Relationship Manager the single point relationship management official of the Bank for the high-net-worth customers in the Priority Banking Segment of Bank.
• Sr. RM is primarily responsible for providing financial solutions to the Emerging HNI & HNI customers and ensure value added services. He/ she is responsible for increasing liabilities size of relationship especially via balance growth in accounts of existing customers and enhancing customer profitability by capturing larger share of wallet.
• He/ She is responsible for deepening the existing relationships by cross selling of Bank's products and Services/ third party investment products. Also enhances the book through new customer acquisitions.
• Apart from Liability his/her key focus will be on ensuring Cross-sell of Mutual Funds SIPs, Insurance etc.
• He/ She should also ensure in increasing customer engagement through other products like Forex, Remittances, Loans, etc. to the new and existing customers.
• He/She will also ensure that references of other HNI customers are taken from existing customers which could be family members, friends, acquaintances, business partners etc to enhance his portfolio.
• Sr. RMs periodically reviews the existing relationships of all the customers from liability as well as cross holding perspective like Investments MF, Demat etc and also ensures that the customers are sufficiently educated/ leveraged on the best financial solutions.
• He/ She also updates Bank's internal systems like the Daily activity tracker in CRM, Customer Profiling etc for monitoring, accurate reporting and MIS.

FINANCIAL SIZE

• TRV Size Ranging from 25 Cr - 100 Cr
• Number of Branches - 2 to 4 selective branches within City/Cluster/Region
• Number of products and services - catering to all banking products & services
• Volume of products and services - As mentioned in their KRA

NON-FINANCIAL SIZE

SIZE OF THE ROLE- NA

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Achieve % Cumulative Daily Balance - Deepening in Mapped Existing to Bank - ETB Book
• Achieve the New to Bank - NTB Target from self-sourced accounts across all schemes
• Achievement of Target from Mutual Funds, Life Insurance - LI, General Insurance - GI, Asset Products
• Other Cross Sell Points - through Loans, Term Deposits, Forex remittances, Cards, etc
• Improve Customer Activation % by sale of defined hooks in the mapped portfolio.
• Experience on modules like Wealth Management, Portfolio Building, Financial Planning, etc

Customer

• Resolution of Queries / Requests that may come from managed CASA clients; adhering to the TAT Providing the best alternate channel experience for the customer through IB / MB/ CIB & Phone Banking
• Provide Doorstep service to managed customers, where-ever required
• Implementing necessary training for staffs to enable them to handle managed customers
• Sr. RMs periodically reviews the existing relationships of all the customers from liability and also ensures that the customers are sufficiently educated/ leveraged on the best financial solutions.
• Customer Feedback Score

Internal process

• Streamlining the process of customer on-boarding and ensuring seamless process during the same
• Responsible for updating and maintaining all Managed Customer upsell related MIS as well as New Customer acquisition done by RM (Calls, Prospects, Meetings, Business Conversions)

Learning & Performance

• Ensure adherence to training man-days/ mandatory training programs for self to ensure product knowledge & change in processes
• Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational Qualifications

Graduate or Masters or MBA / PGDM Preferred.

Experience

Preferred experience of 4 - 6 years in Banking- HNI Acquisition or Relationships

Certifications

IRDA Certified

Functional Skills

• Branch Banking & Liability products sales
• Experience in interacting with cross-functional teams
• A self-starter

Behavioral Skills

• A Conversationalist by nature

Relationship and Influencing Skills

Competencies

• Planning & Organizing
• Driving Execution
• Building Partnerships

KEY INTERACTIONS

INTERNAL

• Branch Teams (BMs / SOs / CCR /RPM)
• Marketing
• Product & TPP Team
• Alternate Channels
• Vigilance / FCU / Compliance
• Promotional Agencies – Lead generation Activities
• Companies where Managed SA Relationship Account exists – via Salary Accounts
• Mapped Insurance Company staff

EXTERNAL

PREPARED BY: Sanat

DATE

REVIEWED BY

DATE

LAST UPDATED BY: TM Team

DATE: 20-02-2026