Senior Regional Marketing Manager

Atlassian India Llp; Bengaluru; Hybrid; INR 3,500,000 - 6,000,000; Full time

Benefits offered by this job

Health and wellbeing resources

Volunteer days

Job summary

Atlassian India is seeking a Senior Regional Marketing Manager to own the India marketing strategy and pipeline outcomes. You will work with sales, PMM, demand gen, events, and partner marketing to drive regional initiatives that accelerate opportunities for the sales team.

You will translate market intelligence into recommendations that inform global campaigns, optimize content, and leverage AI tools to scale personalized campaigns.

Qualifications

• 12+ years in B2B marketing with regional focus or field marketing experience.
• Experience generating pipeline and owning regional marketing outcomes.
• Strong fluency with AI in marketing workflows and analytics.
• Deep understanding of AI transforming enterprise software marketing.
• Proven ability to influence cross functional teams and drive action.

Responsibilities

• Own a regional pipeline target and generate/accelerate pipeline in India.
• Build and execute the regional marketing strategy with sales leadership.
• Align with regional sales on target accounts and go-to-market moves.
• Diagnose performance gaps and recommend changes in approach.
• Translate regional insights into global campaign strategy and content priorities.
• Bring Atlassian's AI transformation story to life in-market with local proof points.
• Leverage AI tools to inform strategy and accelerate campaign development.
• Collaborate with central teams to reflect regional needs in planning.
• Coordinate ABM, demand gen, events, and partner marketing for a cohesive mix.
• Manage regional activity calendar and ensure motions map to pipeline.
• Measure and report regional performance to leadership.

Skills

B2B marketing

Regional marketing

Pipeline ownership

AI fluency

Cross-functional collaboration

Data-driven decision making

Tools

Salesforce

Marketo

Job description

Senior Regional Marketing Manager, India Overview

Atlassian is at an inflection point. We built one of the most successful product led growth engines in enterprise software with millions of teams now adopting our tools bottoms up, without a single sales call. Now, we're in the middle of a deliberate, high stakes evolution: taking that massive installed base and building an enterprise go to market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI powered platform and the connective tissue for how the world's best teams plan, build, and deliver. This role exists to bring that story to life in market and turn it into pipeline for sales. We're looking for a Senior Regional Marketing Manager to own the marketing strategy and pipeline outcomes for India. Our job is simple: generate pipeline for sales. Everything we do, every event, campaign, partner activation, and regional program, is measured by whether it creates and accelerates opportunities for our sales teams. You'll work alongside sales, PMM, demand gen, events, and partner marketing, but you are the one accountable for understanding why the region is or isn't hitting its number, and for driving the response. We're looking for someone who thinks like a business owner, not a program operator.

Responsibilities

• Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the sales team in India
• Build and execute the regional marketing strategy in close partnership with sales leadership
• Partner with regional sales leaders to align on target accounts, segment priorities, and go to market motions
• Diagnose performance gaps i.e. when the region is behind, and own figuring out why and recommending the change in approach
• Translate regional market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisions
• Bring Atlassian's AI and platform transformation story to life in-market, translating global narratives into locally resonant proof points, customer stories, and campaign themes
• Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis
• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what your region needs
• Be the voice of India inside the marketing organization and ensure regional priorities are represented in planning
• Coordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mix
• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reach
• Manage the regional activity calendar and ensure all motions ladder up to the pipeline plan
• Measure, analyze, and report on regional performance to marketing and sales leadership
• Oversee adaptation of global content and campaigns to ensure relevance and flag when global programs won't land inmarket

Qualifications

• 12+ years in B2B marketing with a regional or market level focus (field marketing, demand gen, or regional marketing)
• Experience generating pipeline for a sales organization. You've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities
• Strong AI fluency. You actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook
• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action
• Track record of influencing cross functional teams, not just coordinating with them
• Self starting tendencies with an ability to drive projects forward without waiting for permission
• Deep understanding of B2B buying cycles (ideally in tech) and how marketing motions map to pipeline stages
• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
• Experience with marketing automation and CRM (Salesforce & Marketo a plus)

It's a plus if you have:

• Experience marketing platform or enterprise transformation products to C-suite buyers
• Familiarity with both product led growth (PLG) and sales led enterprise go to market motions — and an understanding of how they complement each other
• Familiarity with Atlassian's product suite and the "system of work" value proposition
• Background in a high growth B2B SaaS company navigating a major product or positioning shift

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits.

We are Regional and Partner Marketing , a global team of business owners, not program operators. We’re building a new kind of regional marketing function where every marketer is a strategist, an advocate for their market, and accountable for pipeline. If you want to be part of shaping how one of the world's most iconic software companies tells its next chapter, market by market, customer by customer this is the team.

At Atlassian, we’re motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh. In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.

Experience Level Senior Level