Senior Product Analyst

hoichoi; Kolkata District; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

hoichoi is building India’s leading Bengali OTT analytics function. We seek a Senior Product Analyst to own analytics, define how data drives decisions, and partner with Engineering, Payments, and Programming from day one.

You’ll transform event data into decisions that move revenue and improve user experience across six platforms, with PostHog and Claude tooling integral to daily work. This is a hands-on, in-office role based in Kolkata.

Qualifications

• 4–6 years of product analytics for a consumer (B2C) product.
• Hands-on ownership of a product analytics tool (PostHog, Mixpanel, Amplitude, CleverTap) with defined events and funnels.
• Proven ability to identify drop-offs and deliver measurable improvements.
• Able to write clear, data-driven recommendations and own the outcome.

Responsibilities

• Map meaningful journeys across platforms and identify exact drop-off steps.
• Own the subscription funnel end-to-end and segment by platform, geography, and payment method.
• Report on drop-offs, revenue impact, causes, and recommended fixes.
• Analyze payment failures and retry behavior with the payments team.
• Track impact of fixes on metrics and report outcomes honestly.
• Build retention and cohort views (day-1/7/30, renewal, cancellation).
• Identify early behaviours predicting long-term engagement and suggest enhancements.

Skills

Funnel analysis

Retention analysis

Experiment design

Mentoring others

Tools

PostHog

Mixpanel

Amplitude

CleverTap

Job description

hoichoi is India's leading Bengali OTT platform — the digital arm of SVF, Eastern India's largest media & entertainment company. We stream 650+ Bengali movies, 185+ originals, and 3000+ hours of content to a global audience of ~250 million Bengalis across India, Bangladesh, and 100+ countries. We're part of a wider ecosystem alongside Sooper (AI-led micro-drama OTT) and LoglineAI (AI-native creative studio), and we're on a mission to entertain everyone in their native language.

The Opportunity

We're hiring a Senior Product Analyst to become the first dedicated owner of product analytics at hoichoi. We've been running PostHog for a few months, with real event data flowing across all platforms — what's missing is someone who digs into the data unprompted and turns it into a clear case for what we should change, and why. You'll sit inside the Product & Data team and work closely with Engineering, Payments, and Programming to move two numbers: revenue and user experience.

This is not a reporting service desk. As the first dedicated hire in this function, you will define how it works rather than inherit it. Your output is decisions, not dashboards — finding the exact step where a subscriber drops off, and owning a recommendation through to whether the number actually moved. We want someone who's done this before, checks the data before forming a view, and is comfortable reporting a flat result honestly. This is a full-time, in-office role based in Kolkata.

What You'll Do

Drop-off Analysis

• Map every meaningful journey on every platform and find the exact step where users leave: onboarding, login and signup, search, content discovery, playback start, and the subscription funnel.
• Own the subscription funnel end to end — app open → paywall viewed → plan selected → payment initiated → payment success — split by platform, geography, and payment method.
• For every drop-off found, report how many users and how much revenue it costs, why it's happening, and what specifically should change.
• Analyse payment failures and retry behaviour alongside the payments team.
• Track whether each recommended fix moved the number, and report plainly if it didn't.
• Build and maintain retention and cohort views — day-1/7/30, trial-to-paid, renewal, and cancellation.
• Identify first-session and first-week behaviours that predict a subscriber sticking around, and recommend how to engineer more of them.

Content & Programming Analytics

• Report on content performance — tray impressions and clicks, play starts, completion rates, drop-off curves, and search behaviour.
• Feed insights back to the programming team on what to promote, tray order, and whether an underperforming release was a content or merchandising issue.
• Support the internal Programming Analyst tooling built on top of PostHog.
• Set up and read A/B tests and feature-flag rollouts in PostHog — paywall variants, onboarding flows, tray layouts.
• Define success metrics and guardrail metrics up front, and call results honestly, including flat ones.

Reporting Rhythm

• Run a weekly product metrics review that people actually read, and a monthly deep dive on one problem area of your choosing.
• Deliver release-impact analysis after every major app release.

Must-Have Qualifications :

• 4–6 years in product analytics, growth analytics, or data analysis on a consumer (B2C) product — app or web — including experience mentoring or setting standards for others.
• Hands-on ownership of a product analytics tool (PostHog, Mixpanel, Amplitude, CleverTap, or similar) — has defined events, built funnels, and debugged bad data, not just consumed dashboards someone else built.
• Demonstrated ability to find drop-offs and act on them, with a concrete example of a funnel fixed, what was found, what changed, and what it was worth.
• Solid grasp of funnels, cohorts, retention curves, and segmentation.
• Comfortable working with AI tooling day to day — specifically the PostHog MCP server with Claude — and able to get MCP running within a week if new to it.
• Willing to check the data and then take a decision: form a view, recommend it clearly, and own the outcome.
• Able to write a clear recommendation — what the data says, what to do about it, and how confident to be.
• Self-directed, arriving with questions rather than waiting for answers.

Candidates must have experience in any product analytics tool: PostHog, Mixpanel, Amplitude, CleverTap or similar.

Why Join hoichoi

You'll be the first dedicated product analytics hire at India's leading Bengali OTT platform — defining how the function works rather than inheriting someone else's playbook, with real event data across six platforms from day one. Every recommendation you make has a direct line to revenue and to how millions of viewers experience the product. hoichoi is going all-in on becoming AI-native, so you'll work daily with the PostHog MCP server and Claude as part of your core workflow, with a clear path to owning a growing analytics function as it scales.

Culture & How We Work

At hoichoi, the best idea wins, not the biggest title. We operate in small, cross-functional teams that argue productively and ship fast. Ownership isn't a buzzword here; it's the default setting — if something's broken, you fix it rather than filing a ticket and waiting.

We ship fast, measure what works, and iterate. Some releases — particularly TV platform and store submissions — land outside standard hours, and we expect flexibility around those windows. We're equally serious about keeping the pace sustainable the rest of the time.