Senior Product Analyst

Careers at Tide; Hyderabad; On-site; INR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Competitive compensation

Health insurance

Generous annual leave

Job summary

Tide is hiring a Senior Product Analyst (Member Acquisition Marketing) to lead insights projects focused on member growth and acquisition. You will present findings to stakeholders, translate analysis into actionable steps, and collaborate across data teams to optimize campaigns.

You will leverage SQL/Python and visualization tools to deliver descriptive through prescriptive analytics, supporting marketing performance and growth initiatives in a fast-paced, global fintech environment.

Qualifications

• 6+ years of experience in the analytics team of a digital product.
• Experience in Performance Marketing is mandatory.
• Solid understanding of how digital marketing tools work.
• Knowledge of digital marketing, A/B testing, Google Analytics, AppsFlyer.
• Expertise in Multi-touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value.

Responsibilities

• Present insights to stakeholders and senior management, translating analysis into actions.
• Use SQL/Python to interrogate data and solve business problems.
• Improve performance marketing and growth analytics to support business objectives.
• Define solutions for ambiguous questions to drive business impact.
• Build analytics roadmap for customer strategy, acquisition efficiency and budget optimisation.
• Collaborate with Analytical engineering and Martech for a holistic data view.

Skills

SQL

Python

Performance marketing

Attribution modelling

Cohort analysis

Marketing mix modelling

Storytelling

Tools

Looker

Tableau

Qlikview

Google Analytics

Job description

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

• Tide is available for UK, Indian, German and French SMEs
• Over 2 million members across UK and India
• Over $300 million raised in funding
• Over 2,800 Tideans globally
• Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

About the role:

As a Senior Product Analyst ( Member Acquisition Marketing ), you’ll be responsible for managing insights projects related to member growth & acquisition.

As a Product Analyst you’ll be:

• Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
• Using your SQL/Python expertise to interrogate our data to solve key business problems
• Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives
• Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
• Support to build analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization.
• Collaborate with Analytical engineering and Martech to create a holistic view of the members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc.
• Advising and Support performance marketing stakeholders to provide an accurate view of the member attribution by various channels
• Measuring and report performance of all marketing campaigns, and assess ROI and other key KPIs
• Supporting Analytics leadership in prioritisation and identification of various business cases
• Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables
• Champion powerful storytelling, prioritisation, commercial and growth mindset
• Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result

What makes you a great fit:

• 6+ years of experience working in the analytics team of a digital product. Experience working in fintech firms preferred ( not mandatory)
• You have experience in Performance Marketing is mandatory
• You have a sound understanding of how the different digital Marketing tools work
• You have a good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc.
• You have a good understanding of Multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value.
• You have excellent leadership skills - you can drive and influence team of analysts, engineers and data scientists without any formal reporting
• You have strong skills on SQL and Visualization tools ( Looker, Tableau, Qlikview etc.)
• You have great Storytelling skills and the ability to explain complex analytical concepts to business users
• You have unblock problems for your team- be it on querying data, understanding business logic or the best way to visually represent an information!
• You have good understanding of the business - you quickly identify which metrics are relevant for an area and anticipate which data projects will add value
• You have ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
• You have self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
• You have ability to deal with ambiguity and competing objectives in a fast paced environment

What you’ll get in return:

• Competitive Compensation - competitive salary and share options
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

Tidean Ways of Working

At Tide, we champion a flexible workplace model thatsupports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.