Senior Marketing Manager, Wipro Engineering Services

Wipro; Bengaluru; On-site; INR 20,00,000 - 30,00,000; Full time

Job summary

A major technology firm based in Bengaluru is seeking a Senior Manager Marketing to lead marketing efforts and drive business outcomes. The ideal candidate should have 10-15 years of B2B marketing experience, strong content creation skills, and the ability to manage teams effectively. This role involves designing campaigns, leading a marketing team, and working closely with global partners to enhance the firm's position in the technology sector.

Qualifications

• 10-15 years of B2B marketing experience in IT services, engineering, or technology.
• Proven ability to lead teams and manage stakeholders.
• Strong understanding of technology and IT services.

Responsibilities

• Define and execute the marketing strategy for Wipro Engineering Services.
• Lead a high-performing team of marketers and content creators.
• Design and run integrated marketing campaigns across various channels.
• Mentor and manage a team of marketers, writers, and external agencies.

Skills

B2B marketing experience

Content writing

Campaign management

Digital marketing skills

Communication skills

Education

Bachelor's degree in Marketing, Communications, Engineering

MBA

Job description

About the role:

Wipro Engineering Services is seeking a results-oriented Senior Manager Marketing to lead and scale our marketing efforts with a clear focus on business outcomes. This role demands a strategic thinker and hands-on executor who can translate technology offerings into market impact, drive pipeline growth, and position Wipro as a leader in engineering and digital transformation.

Key responsibilities:

• Strategic Leadership:
  • Define and execute the marketing strategy for Wipro Engineering Services in alignment with business goals.
  • Lead a high-performing team of marketers and content creators, fostering innovation and collaboration.
• Content & Thought Leadership:
  • Own the content strategy across formats blogs, whitepapers, case studies, videos, and presentations.
  • Translate complex engineering and IT offerings into compelling narratives that resonate with CXOs, decision-makers, and technical audiences.
• Campaigns & GTM Execution:
  • Design and run integrated marketing campaigns across digital, events, analyst relations, and sales enablement.
  • Partner with sales, delivery, and practice teams to build go-to-market plans for key offerings and solutions
• Brand & Positioning:
  • Strengthen Wipros positioning in engineering and technology services through storytelling, media outreach, and analyst engagement.
  • Drive visibility for marquee wins, innovation stories, and strategic partnerships
• Team & Stakeholder Management:
  • Mentor and manage a team of marketers, writers, and external agencies.
  • Collaborate with global marketing, business unit heads, and corporate communications

Qualifications & skills:

• 10-15 years of experience in B2B marketing, preferably in IT services, engineering, or technology domains.
• Proven ability to lead teams and manage cross-functional stakeholders.
• Strong content writing and editorial skills with a deep understanding of technology and IT services.
• Experience in campaign management, digital marketing, and event strategy.
• Excellent communication, storytelling, and analytical skills.
• Bachelors degree in Marketing, Communications, Engineering, or related field. MBA preferred.