Senior Marketing Manager

We are looking for a seasoned marketing leader to drive and manage a multidisciplinary marketing team, encompassing content, design, performance marketing, SEO, website management, and marketing automation. This role involves crafting and executing strategic marketing initiatives to boost brand awareness, generate high-quality leads, and accelerate business growth. The ideal candidate combines visionary thinking with a hands-on approach, excelling at both strategic planning and execution while leading cross-functional teams to optimize marketing performance.

Key Responsibilities

● Strategic Leadership: Develop and execute a holistic marketing strategy aligned with business objectives to drive brand growth.

● Team Management: Lead and mentor teams across content, design, performance marketing, SEO, website, and marketing automation. Foster a collaborative and high-performance work culture.

● Content & Brand Positioning: Oversee the creation and distribution of high-quality content to strengthen brand authority and engagement.

● Performance Marketing: Manage paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.), optimizing for conversions and ROI.

● SEO & Website Optimization: Ensure SEO best practices are implemented to drive organic traffic growth. Oversee website enhancements for improved user experience and conversion rates.

● Marketing Automation: Implement and optimize marketing automation tools to enhance lead nurturing and customer engagement.

● Data & Analytics: Monitor marketing performance through key KPIs, generate insights, and continuously refine strategies for improvement.

● Budget Management: Own and optimize the marketing budget, ensuring efficient allocation of resources to maximize ROI. Qualifications & Experience

● 7-11 years of experience in marketing roles, with at least 1-2 years in a leadership position.

● Proven experience in managing multi-disciplinary marketing teams, including content, design, paid media, SEO, and automation.

● Strong understanding of digital marketing, inbound marketing, and performance-driven campaigns.

● Excellent leadership, communication, and project management skills.

Location:Chennai (Work from Office)