Senior Manager - SEO

Ethinos; Maharashtra; On-site; INR 2,800,000 - 4,000,000; Full time

Job summary

Ethinos Digital Marketing Agency seeks an experienced SEO & ASO Sr Manager to oversee and implement comprehensive strategies for clients. You will drive organic growth, optimize mobile app performance, and lead a team to deliver high-quality results across multiple accounts.

You will act as a senior client contact, present performance reviews, and contribute to client pitches. This role is based in Andheri East, Mumbai with WFO Monday to Friday.

Qualifications

• 5–6 years of experience in SEO/ASO, preferably in a digital marketing agency.
• Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, AEO and GEO.
• Proven leadership, client coordination, and stakeholder management.

Responsibilities

• Lead and develop SEO & ASO strategies aligned with client objectives and business goals.
• Own SEO strategy and performance across multiple client accounts, driving organic visibility, traffic, and conversions.
• Lead Technical SEO, On-Page, Off-Page, Content SEO, AEO and GEO initiatives.
• Conduct technical audits covering crawling, indexing, site architecture, Core Web Vitals, schema, redirects, and other issues.
• Oversee keyword research, competitor analysis, content optimization, and link-building strategies.
• Drive AEO/GEO strategies to improve brand visibility across AI-powered search and answer engines.
• Manage and mentor the SEO & ASO team, ensuring quality, timely delivery, and growth.
• Act as senior client contact, leading strategy discussions, reviews, presentations, and escalations.
• Identify opportunities for account growth and contribute to pitches and new business presentations.
• Collaborate with content, development, design, paid media, and other teams to deliver integrated digital solutions.
• Monitor performance through GA4, GSC, SEMrush, Ahrefs, Screaming Frog, and relevant ASO tools; provide insights.
• Stay updated with search algorithms, AI search developments, app store updates, and industry trends.

Skills

SEO/ASO strategy

Technical SEO

On-Page SEO

Content SEO

Team leadership

Client coordination

Stakeholder management

Analytics & reporting

Tools

GA4

GSC

SEMrush

Ahrefs

Screaming Frog

ASO tools

Job description

About The Role

Ethinos Digital Marketing Agency is seeking an experienced and results-driven SEO & ASO Sr Manager to join our team. In this role, you will be responsible for overseeing and implementing comprehensive SEO & ASO strategies for our clients. You will work closely with the SEO & ASO teams to drive organic growth, increase search visibility, and optimize mobile app performance. If you have a proven track record in managing successful SEO & ASO campaigns and are passionate about driving results, we would like to hear from you.

About The Role

Ethinos Digital Marketing Agency is seeking an experienced and results-driven SEO & ASO Sr Manager to join our team. In this role, you will be responsible for overseeing and implementing comprehensive SEO & ASO strategies for our clients. You will work closely with the SEO & ASO teams to drive organic growth, increase search visibility, and optimize mobile app performance. If you have a proven track record in managing successful SEO & ASO campaigns and are passionate about driving results, we would like to hear from you.

Location:

Andheri East, Mumbai

Work Mode:

WFO | Monday to Friday

Roles & Responsibilities

• Lead and develop SEO & ASO strategies aligned with client objectives and business goals.
• Own SEO strategy and performance across multiple client accounts, driving organic visibility, traffic, and conversions.
• Lead Technical SEO, On-Page, Off-Page, Content SEO, AEO and GEO initiatives.
• Conduct technical audits covering crawling, indexing, site architecture, Core Web Vitals, schema, redirects, and other technical issues.
• Oversee keyword research, competitor analysis, content optimization, and link-building strategies.
• Drive AEO/GEO strategies to improve brand visibility across AI-powered search and answer engines.
• Manage and mentor the SEO & ASO team, ensuring quality, timely delivery, and continuous development.
• Act as a senior point of contact for clients, leading strategy discussions, performance reviews, presentations, and escalations.
• Identify opportunities for account growth and contribute to client pitches, proposals, and new business presentations.
• Collaborate with content, development, design, paid media, and other teams to deliver integrated digital solutions.
• Monitor performance through GA4, GSC, SEMrush, Ahrefs, Screaming Frog, and relevant ASO tools, providing actionable insights.
• Stay updated with search algorithms, AI search developments, app store updates, and emerging industry trends.

Required Skills

• 5–6 years of experience in SEO/ASO, preferably in a digital marketing agency.
• Strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, AEO, and GEO.
• Strong understanding of crawling, indexing, rendering, schema, Core Web Vitals, site architecture, and structured data.
• Hands-on experience with GA4, GSC, SEMrush, Ahrefs, Screaming Frog and relevant ASO tools.
• Proven experience in team management, client coordination, strategy presentations, and stakeholder management.
• Experience in client pitching, proposal development, and new business presentations.
• Strong analytical, communication, presentation, and problem-solving skills.
• Ability to manage multiple accounts, priorities, and teams in a fast-paced agency environment.
• Strong understanding of SEO/ASO trends, Google algorithm updates, AI search, and evolving search behaviour.