Senior Manager - Regional Customer Marketing Manager

DIAGEO India; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

DIAGEO India in Mumbai is seeking a Senior Manager - Regional Customer Marketing Manager to drive regional strategies, plan annual calendars, and execute customer marketing activations aligned with brand plans to deliver NSV and market share.

The ideal candidate holds an MBA in Sales & Marketing with 6-8 years FMCG/Alco-Bev experience, strong analytical and negotiation skills, and a proven ability to lead multi-stakeholder initiatives across channels.

Qualifications

• MBA in Sales and Marketing with 6-8 years of FMCG experience.
• Experience in alcohol beverage sector preferable.
• Strong marketing and channel activation experience.

Responsibilities

• Regional strategy planning and implementation with annual calendar to deliver NSV and market share ambitions.
• Lead quarterly/annual planning with Marketing/HO Customer Marketing/Sales team.
• Develop and drive visibility/activation plans channel-wise across clusters.
• Manage customer marketing budget for the portfolio and ensure adherence.

Skills

Brand / customer marketing

Analytical skills

Planning & budgeting

Interpersonal skills

Communication & negotiation

Retail activation

Problem-solving

Detail orientation

Education

MBA in Sales and Marketing

Job description

Job Description

Job Title: Senior Manager - Regional Customer Marketing Manager

About Us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About The Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the Role

• MBA in Sales and Marketing Experience:
• 6- 8 years experience
• Worked in the Alco—Bev/ FMCG industry

Knowledge & Skills

• Brand / customer marketing experience with strong execution skills
• Very strong analytical skills both qualitative & quantitative
• Planning, budgeting, execution and review for portfolio handled
• Strong interpersonal skills and executional mind-set
• Strong communication & negotiation skills
• Retail activation related experience
• Decisive & effective problem‑solving ability
• Detail orientation, strong organizational skills

Best Suited For Someone Who

• Who enjoys building strategy and execution, both
• Can drive multiple stakeholders in‑line with business ambitions
• Has an innovative bent of mind to identify opportunities and come with new ideas
• Is market oriented

AREAS OF RESPONSIBILITY

1. 1 Regional strategy planning and implementation

   • Strategize to prepare a Customer Marketing Annual Calendar and execute customer marketing initiatives and activations in‑line with brand plans , to deliver NSV and market share ambitions for the brands handled
   • Lead the quarterly/annual planning in coordination with Marketing /HO Customer Marketing/ Sales team
   • Develop and drive visibility / activation plans channel‑wise across clusters
   • Manage customer marketing budget for the portfolio

   Delivery of NSV and market share ambition for portfolio handled

2. 2 Channel management

   • Implement the Channel Leadership Programs with defined levers / metrics in coordination with the cluster teams
   • Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager
   • Lead the annual & quarterly Channel‑Brand activation planning process within the clusters and evaluate activations in the channel – Collaborate with HO Commercial Team to support Brand Building activities
   • Understand regional nuances in channels which are used in designing local programs

3. 3 Budget adherence

   • Plan, allocate and monitor quarterly/ annual brand-wise TTL Budgets for the clusters
   • Follow financial protocols and procurement processes for budget utilization
   • Ensure marketing spend stays within the approved budgets at the regional level. Budget vs. Actual

4. 4 Brand

   • Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell‑out.
   • Ensure brand health by constantly monitoring maket share/ IOP achievements
   • Monitor competition activities Market share /IOP

5. 5 Performance governance

   • Establish a robust M&E mechanism for customer marketing initiatives
   • Use learning of an M&E for forward planning

   Winning activation portal

6. 6 Drive SNOP process

   • Manage communication, discussion and alignment of calendar inputs
   • Plan activation M&E review and linkage of inputs to volume forecasts

7. 7 Accounting governance

   • Be responsible for CARM compliance, Auditory compliance, accurate provisioning
   • Track and review aging of provisions and Open PO/MIGO

   Qualitative

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type

Regular

Primary Location

RPC Mumbai

Job Posting Start Date

2026-09-10