Senior Manager - Regional Customer Marketing Manager

Diageo España SA; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Diageo is seeking a Senior Manager - Regional Customer Marketing Manager to lead regional customer marketing strategy and activations. You will drive channel-specific visibility, manage brand budgets, and coordinate cross-functional teams to deliver NSV and market-share growth across clusters.

The role requires an MBA in Sales & Marketing with 6–8 years in FMCG/Alco-bev, strong analytics, negotiation, and execution capabilities.

Qualifications

• MBA in Sales and Marketing with 6–8 years in Alco-Bev/FMCG.
• Strong brand and customer marketing execution and analytics.
• Plans, budgets, executes and reviews portfolio performance.
• Excellent interpersonal, communication, and negotiation skills.
• Retail activation experience and decisive problem-solving.

Responsibilities

• Regional strategy planning and implementation to achieve NSV and market share goals.
• Channel leadership programs and visibility planning across clusters.
• Budget planning, allocation and monitoring with adherence to spend.
• Drive brand health, activation leading to sell-out and market impact.
• Establish M&E for customer marketing initiatives and forward planning.
• Coordinate SNOP inputs and alignment with volume forecasts.

Skills

Brand marketing

Customer marketing

Analytics

Planning & budgeting

Negotiation

Interpersonal skills

Retail activation

Decision making

Education

MBA in Sales and Marketing

Job description

Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.## Job Description**Job Title:** Senior Manager - Regional Customer Marketing Manager**About us**With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.Join us and play your part in making life’s moments mean a little more.**About the Function:** Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.**About the role****About the Role****Qualification:**• MBA in Sales and Marketing Experience:• 6- 8 years experience • Worked in the Alco—Bev/ FMCG industry**Knowledge & skills:**• Brand / customer marketing experience with strong execution skills • Very strong analytical skills both qualitative & quantitative • Planning, budgeting, execution and review for portfolio handled • Strong interpersonal skills and executional mind-set • Strong communication & negotiation skills • Retail activation related experience • Decisive & effective problem-solving ability • Detail orientation, strong organizational skills **Best Suited for someone who**• Who enjoys building strategy and execution, both • Can drive multiple stakeholders in-line with business ambitions • Has an innovative bent of mind to identify opportunities and come with new ideas • Is market oriented**AREAS OF RESPONSIBILITY**1 Regional strategy planning and implementation• Strategize to prepare a Customer Marketing Annual Calendar and execute customer marketing initiatives and activations in-line with brand plans , to deliver NSV and market share ambitions for the brands handled • Lead the quarterly/annual planning in coordination with Marketing /HO Customer Marketing/ Sales team • Develop and drive visibility / activation plans channel-wise across clusters • Manage customer marketing budget for the portfolio Delivery of NSV and market share ambition for portfolio handled2 Channel management• Implement the Channel Leadership Programs with defined levers / metrics in coordination with the cluster teams • Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager • Lead the annual & quarterly Channel-Brand activation planning process within the clusters and evaluate activations in the channel – Collaborate with HO Commercial Team to support Brand Building activities • Understand regional nuances in channels which are used in designing local programs 3 Budget adherence• Plan, allocate and monitor quarterly/ annual brand-wise TTL Budgets for the clusters • Follow financial protocols and procurement processes for budget utilization • Ensure marketing spend stays within the approved budgets at the regional level. Budget vs. Actual4 Brand• Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out. • Ensure brand health by constantly monitoring maket share/ IOP achievements • Monitor competition activities Market share /IOP5 Performance governance• Establish a robust M&E mechanism for customer marketing initiatives • Use learning of an M&E for forward planning Winning activation portal6 Drive SNOP process• Manage communication, discussion and alignment of calendar inputs • Plan activation M&E review and linkage of inputs to volume forecasts Qualitative7 Accounting governance• Be responsible for CARM compliance, Auditory compliance, accurate provisioning • Track and review aging of provisions and Open PO/MIGO**Working with Us**Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.Ready to bring your best? This could be your opportunity.*If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.*With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,500 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.