Assistant Manager - Customer Marketing

Diageo; Warangal; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Diageo is seeking an Assistant Manager - Customer Marketing in Warangal. The role focuses on outlet management, brand visibility and analytics to drive sales across Diageo’s portfolio. You will coordinate promotions, signage and in-market execution in partnership with the Sales team.

The ideal candidate holds an MBA in Sales & Marketing with 2-4 years in FMCG/Alcohol beverages, and demonstrates planning, analytical thinking, and strong communication and negotiation skills.

Qualifications

• MBA in Sales and Marketing.
• 2-4 years experience in FMCG / Alco-Bev sales.
• Planning, execution and review.
• Analytical & reasoning skills.
• Communication & negotiation skills.
• ROI orientation.
• Vendor management.

Responsibilities

• Outlet management: assess outlets, ensure installations, manage bills and PO sign-offs.
• Brand communication: develop visibility options, coordinate signage, drive brand imaging.
• Budget: coordinate with manpower agency, ensure state-level spend.
• Analytics: monitor performance and provide insights to marketing and sales teams.
• Promote training: train third-party execution force, onboard promoters, align sales with marketing activity.

Skills

Planning

Execution

Analytics

Communication

Negotiation

ROI Orientation

Vendor Management

Education

MBA in Sales & Marketing

Job description

Job Description : Job Title: Assistant Manager - Customer Marketing

About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

About the Function: Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

AREAS OF RESPONSIBILITY

1 Outlet management

• Conduct market recee with Sales team to evaluate and finalize the outlets
• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
• Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
• Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
• Collate and update TSEs & TLs monthly Scores in online & offline Portal
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

2 Brand communication and visibility

• Help SCMM develop brand communication options at various channels as per brand imperatives
• Co-ordinate with vendors to oversee execution of signage in the state.
• Execute agrees visibility strategy and track and monitor visibility execution
• Responsible for the choice of outlets for implementation along with the Sales team.
• Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

3 Budget

• Coordinate with the manpower agency for various activities eg. claim settlement etc.
• Ensure accurate spend of budgets at the state level.

Qualitative

4 Analytics

• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
• Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan Quantitative

5 Train promoters for optimum performance

• Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
• Induct and train the promoters as per incentive schemes
• Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.
• Qualitative

Qualification

MBA in Sales and Marketing Experience: 2-4 years experience in FMCG / Alco-Bev sales Knowledge & skills:

• Planning, execution and review.
• Analytical & reasoning skills
• Communication & negotiation skills
• ROI Orientation
• Vendor Management

Vendor Management

• Best suited for someone who
• Believes in perfection when it comes to execution
• Inclination to spend majority of time in the market
• Good at networking

Working with us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Worker Type :Regular Primary Location:Warangal Additional Locations : Job Posting Start Date : 2026-09-10

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on.

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